09 June 2015
MUSCAT: Nesto Hypermarket, the fastest growing retail chain in the region is all set to open their 36th outlet at Al Maabela, Al Seeb, Muscat, on June 10 at 6 pm. The opening will be graced by the presence of Ahmed bin Abdullah al Shuhi, Minister of Regional Municipalities and Water Resources. Announcing this in a press release, KP Basheer, Chairman, Western International Group, the parent company, said that this is part of Nesto's overall expansion plans in the region and will set new benchmarks by being the first Nesto outlet in Oman with a spread of 240,000 sq feet. This initiative will improve lives of the people of Maabela, and Nesto has plans of 15 more hypermarkets in Oman.
Nesto was established in the year 2004 with a vision of being a 'String of Pearls' of departmental stores, supermarkets & hypermarkets. "Our vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices.
Over the years, Nesto has grown to become the trusted and preferred choice for shoppers across the GCC.
The new Nesto outlet will have 2 levels of shopping as well as 500,000 plus SKU assortments across diverse categories including fresh foods, grocery & household items, health and beauty products, fashion accessories as well as consumer electronics. Nesto Maabela will also have an assortment of ready-to-eat food items thereby bringing variety, quality and its signature excellence in customer service to customers. We believe that Nesto offers the complete shopping experience and confident that Nesto Maabela will continue the tradition offering the best in quality, range, service and price. There is also ample car parking facility & needless to add we will provide the best prices and offers in town" he added.
'Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience. Our scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, SE Asia and Europe make it possible for us to generate cost efficiencies that are passed on to our customers in the form of attractive pricing. Our fashion section is stacked with the latest trends in apparel, accessories and footwear. We have a wide selection catering to men, women & children.
The electronics section showcases everything from state-of-the-art home theatre systems to white goods & laptops & mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, décor and furniture.
Customers will also get the freshest fruits and vegetables from around the world, the best cuts of meat and a wide range of local and imported fish in a very clean and hygienic environment,'' he pointed out.
"We have a strong vision for the future. We want to be among the top players in the region and we aim to have a 100 store presence in the next five years. These stores will be a mix of hypermarkets and supermarkets. As per our two year strategic business plan, we plan to open 14 more stores in next 2 years and that will enhance our presence to 50 stores in the region by year 2017.
The support that we have received from our customers is ample testimony to the fact that our expansion plans are on track. Nesto Maabela is a grand initiative to support Omani localisation by providing them with jobs & nurture their future with high class training standards and also to be the best solution for all their grocery and lifestyle needs" added KP Basheer.
MUSCAT: Nesto Hypermarket, the fastest growing retail chain in the region is all set to open their 36th outlet at Al Maabela, Al Seeb, Muscat, on June 10 at 6 pm. The opening will be graced by the presence of Ahmed bin Abdullah al Shuhi, Minister of Regional Municipalities and Water Resources. Announcing this in a press release, KP Basheer, Chairman, Western International Group, the parent company, said that this is part of Nesto's overall expansion plans in the region and will set new benchmarks by being the first Nesto outlet in Oman with a spread of 240,000 sq feet. This initiative will improve lives of the people of Maabela, and Nesto has plans of 15 more hypermarkets in Oman.
Nesto was established in the year 2004 with a vision of being a 'String of Pearls' of departmental stores, supermarkets & hypermarkets. "Our vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices.
Over the years, Nesto has grown to become the trusted and preferred choice for shoppers across the GCC.
The new Nesto outlet will have 2 levels of shopping as well as 500,000 plus SKU assortments across diverse categories including fresh foods, grocery & household items, health and beauty products, fashion accessories as well as consumer electronics. Nesto Maabela will also have an assortment of ready-to-eat food items thereby bringing variety, quality and its signature excellence in customer service to customers. We believe that Nesto offers the complete shopping experience and confident that Nesto Maabela will continue the tradition offering the best in quality, range, service and price. There is also ample car parking facility & needless to add we will provide the best prices and offers in town" he added.
'Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience. Our scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, SE Asia and Europe make it possible for us to generate cost efficiencies that are passed on to our customers in the form of attractive pricing. Our fashion section is stacked with the latest trends in apparel, accessories and footwear. We have a wide selection catering to men, women & children.
The electronics section showcases everything from state-of-the-art home theatre systems to white goods & laptops & mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, décor and furniture.
Customers will also get the freshest fruits and vegetables from around the world, the best cuts of meat and a wide range of local and imported fish in a very clean and hygienic environment,'' he pointed out.
"We have a strong vision for the future. We want to be among the top players in the region and we aim to have a 100 store presence in the next five years. These stores will be a mix of hypermarkets and supermarkets. As per our two year strategic business plan, we plan to open 14 more stores in next 2 years and that will enhance our presence to 50 stores in the region by year 2017.
The support that we have received from our customers is ample testimony to the fact that our expansion plans are on track. Nesto Maabela is a grand initiative to support Omani localisation by providing them with jobs & nurture their future with high class training standards and also to be the best solution for all their grocery and lifestyle needs" added KP Basheer.
© Oman Daily Observer 2015
