FirstCry, India’s largest specialist e-commerce store for baby and kids products and a parenting community platform, has announced its entry into the UAE market with the launch of its facility operations in EZDubai, Dubai South Logistics District’s e-commerce zone.

FirstCry is setting up a fulfilment centre at the free zone to enable the online shopping company to deliver goods faster to its customers across the country.

FirstCry is the latest addition to the host of companies benefitting from the ready-to-operate fulfilment centres in Dubai South, reducing the setup time to start operations by three months. The company is set to take advantage of the proximity of the facility to Al Maktoum International Airport to manage shipments coming from overseas and provide customers with wider choices of products for babies and kids.

Mohsen Ahmad, CEO, Dubai South’s Logistics District, said: “We welcome the presence of in EZDubai as part of our growing portfolio of companies benefitting from advanced logistics facilities and dedicated e-commerce offering in the free zone. This latest development further boosts Dubai’s vision in building a leading global e-commerce hub serving the Middle East and neighbouring regions. India’s largest online retailer for children’s apparel, FirstCry is strategically positioned to cater to many consumers in the UAE and the Middle East looking to widen their choices in this segment.”

EZDubai is a 920,000-sq-m purpose-built e-commerce zone recently launched by H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, designed to attract the world’s leading e-commerce companies and benefit from the sophisticated logistics facilities and business solutions provided by Dubai South to multinationals, small and medium enterprises (SMEs).

Speaking on this development, Supam Maheshwari, founder and CEO, FirstCry, noted: “In the past nine years, FirstCry has become the most loved brand for parents in India. We promise to win the same love with parents in the UAE. We look forward to our partnership with EZDubai to help us build a globally integrated and efficient supply chain, thereby making available the largest and most curated product range with the fastest delivery promise for all parents in UAE.”

The dominant presence of FirstCry in India, with a customer base of more than 10 million parents, is a result of its pioneering Omni-channel footprint involving web, app, and close to 400 brick and mortar stores. In the UAE, FirstCry plans to start with its web and app services.

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