Amman, Jordan: Arab Trade Desk (ATD), a groundbreaking new innovator in the field of digital advertising, recently signed an exclusive agreement with JordanZad News Agency, establishing ATD as the website’s designated selling agent for all digital advertising on JordanZad.com. The partnership was formalized during a signing ceremony held on Tuesday, December 29, at the King Hussein Business Park.
Per the terms of the agreement - which was signed by ATD Chairman Mohamed Alayyan and JordanZad News Founder Ahmad Al Wakeel - all advertising inventories and sales for JordanZad.com will be managed through Arab Trade Desk’s state-of-the-art programmatic advertising platform.
Also present at the signing ceremony was ATD’s Managing Director, Mohammed Srour, who underscored the significance of the agreement: “It is an honor to be able to forge this new partnership with JordanZad News Agency, a true catalyst among Jordan’s digital media scene. By teaming up with credible, esteemed online publishers like JordanZad - including those catering to diverse or niche audiences - we at Arab Trade Desk hope to get a headstart on working toward our mission of making digital media work for everyone.”
Al Wakeel also spoke on the occasion, saying, “This partnership represents an important turning point for our news agency, allowing us to more effectively align advertising on the site to the interests of our readers. By working with Arab Trade Desk, we hope to further advance our mission of providing valuable, meaningful information and insights to all Jordanians.”
Arab Trade Desk is a programmatic advertising platform that allows all parties to more easily and effectively navigate the world of digital advertising. The platform can be used as a self-service tool or a fully managed service, and gives both publishers and advertisers more autonomy and insight into their digital advertising experience. For websites like JordanZad.com, that means helping them take more proactive control of their advertising inventories and bookings, as well as their user and site data. In turn, ATD also works to provide a more relevant and rewarding experience for readers and end users.
JordanZad.com was one of the first news websites to launch in Jordan, and has been a pioneer in online news since its establishment in 2006.
© Press Release 2021
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