Dubai, UAE, 10th July 2012

In its continuing effort to provide the best family entertainment television programs and High Definition (HD) for its viewers in the Kingdom of Saudi Arabia and further push the shift to High definition (HD) TV viewing, Technosat launched a new "swap deal" for the MBC  HD satellite receivers at Bin Dawood and Danube stores, offering viewers the chance to swap their Old  "satellite receivers" with brand new Technosat HD satellite receivers capable of viewing MBC HD channels at a 50% discounted retail price.

Commenting on the new partnership, Sheikh Abdul Razzak, Chairman of Bin Dawood and Danube said: "We are tremendously proud of joining forces with MBC Group and Technosat. This partnership is perfectly in-line with our vision to continuously ensure that our customers are offered only the best, most advanced and up-to-date technology in the market."

Viewers across the Kingdom of Saudi Arabia will be able to enjoy MBC Group's HD channels commenting on Technosat's behalf, Irshad Contractor, Chairman, said: "We are very pleased to be working closely with MBC Group, Bin Dawood and Danube on this strategic alliance. Being a market leader in developing digital TV technologies for the global pay TV industry, we firmly believe that our HD set-top boxes are designed with state-of-art technology and at very affordable prices. Our customers will be able to enjoy all of MBC Group's HD Channels once they exchange their old receiver with the all-new HD Technosat BD 888 PVR receiver for 50% less, SAR 299 only."

From his side, Sam Barnett, CEO, MBC Group, said about this alliance: "The Bin Dawood Group and Danube have an extensive and high quality retail network in the Kingdom. Through this partnership, we therefore hope to enable a wider number of people to be able to purchase the set top boxes they need to watch MBC in HD".

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About MBC Group
MBC Group is the first private free-to-air satellite broadcasting company in the Arab World which was launched in London in 1991 and later moved to its headquarters in Dubai in 2002. Over the past 20 years, MBC Group has grown to become a well-established media group that enriches people's lives through information, interaction and entertainment.  Based in Dubai, in the United Arab Emirates, MBC Group includes 11 television channels: MBC1 (general family entertainment), MBC2 and MBC MAX (24-hour movies), MBC3 (children's entertainment), MBC4 (entertainment for new Arab women), MBC Action (action series and movies), MBC Persia (24-hour movie channel dubbed in Farsi) , Al Arabiya (the 24-hour Arabic language news channel); Al Arabiya Al Hadath (an extension of Al Arabiya News Channel)； Wanasah (24-hour Arabic music channel) and MBC DRAMA coinciding with the Group's 20th anniversary, and offers 24/7 Arabic Drama; the Group also includes two radio stations: MBC FM (Gulf music), and Panorama FM (contemporary Arabic hit music); as well as O3 productions, a specialized documentary production unit.   It has also several online platforms: www.mbc.net, www.alarabiya.net, and www.shahid.net, the first free VOD portal in the Arab world.

As of July 2011, seven of MBC Group's channels began to air in HD across the MENA Region; the channels are: MBC 1, MBC 2, MBC 4, MBC Action, MBC Drama, MBC Max and Al Arabiya News Channel.

For further information, please contact:
Ruba Al Ayed
Group PR Manager
MBC Group
Mobile: +971 56 6038358
Email: ruba.alayed@mbc.net
Website: www.mbc.net

© Press Release 2012