PAPERWORLD MIDDLE EAST TO OPEN IN DUBAI IN MARCH 2011
Design, functionality and materials are still the criteria for buying stationery. German stationery brand Pelikan, German manufacturers of writing instruments LAMY and Schneider, along with leading worldwide supplier of innovative cutting and measuring products Acme United Europe, greeting card manufacturer Hallmark, and school bags and stationery manufacturer Paxos, have partnered with Paperworld Middle East for the launch of its first edition in the region.
Furthermore, local manufacturer Farook International Stationery (FIS), established in Dubai back in 1980, will also present their products at the show. Having 3 manufacturing plants in the UAE, they export their wide range of stationery products to over 80 countries worldwide and are among the pioneers in the Middle East stationery industry. Other local manufacturers include Dubai Library Distributors and Capital Envelopes.
Recent market research reveals the GCC paper industry has a market value of about US$700 million per year. At a breakdown, UAE accounts for over US$400 million of this, with Saudi Arabia accounting for another US$220 million, while Kuwait, Qatar, Bahrain and Oman account for approximately US$65 million between them.
Having identified this untapped market Epoc Messe Frankfurt has recently announced the launch of a new exhibition to its portfolio - Paperworld Middle East. The latest addition to Dubai's calendar of exhibitions, Paperworld Middle East has already confirmed several key industry players as launch partners for its inaugural event which will take place from 7 to 9, March 2011, at the Dubai International Convention and Exhibition Centre.
Mr. Ahmed Pauwels, Chief Executive Officer at Epoc Messe Frankfurt, organiser of Paperworld Middle East commented: "Having the right partners is a crucial element for launching an exhibition and we are greatful of the support from these key industry players for our inaugural event in March. Having done much research into the paper industry we identified a niche in the market and decided to bring this branded exhibition to the Middle East region."
He added: "Having the likes of international names such as Pelikan, LAMY, Schneider, Acme United Europe, Hallmark, Paxos and local company Farook supporting us as launch partners shows that they too have confidence that there is space in the market for this event. We value this vote of confidence and the team is now working hard to execute a highly focused and successful first time event in March."
The internationally recognised launch partners are key names in their specialised fields and are set to attract many other brands and manufacturers to exhibit at the event, as well as be a key pull for trade visitors.
Ms Monica Kubik, Senior Show Manager, Paperworld Middle East said: "We were very specific with the brands that came on board as launch partners. These are well established and highly reputed brands and are market leaders in their field. They are companies that focus on high quality and this is in line with our own aim to deliver a focused and high quality event. We are very excited about the show's launch in March which, with the help of our partners, is set to be a great success."
Paperworld Middle East will be co-located with Festivalworld Middle East and Playworld Middle East. The three exhibitions are new to Dubai's exhibition portfolio. Exhibitors and visitors can benefit from the synergies between the three trade fairs which share similar visitor profiles due to the products which will be featured.
Paperworld Middle East is a new addition to the Paperworld brand family and a strong name to the region. Besides running the leading international trade fair for paper, office supplies and stationery in Frankfurt, the Paperworld global network also incorporates Paperworld China, which has been running in Shanghai since 2005.
Paperworld Middle East will be the first of its kind show to be introduced to Dubai and will focus on the same product groups as the well established Paperworld in Frankfurt, such as office supplies, school articles, wrapping, office paper and films, gift articles, household paper and films and greeting cards. It will furthermore feature a separate section on the remanufacturing and imaging industry.
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Show Profile:
Paperworld Middle East is part of the Paperworld brand family with the leading international trade fair for paper, office supplies and stationery held in Frankfurt each year. As the only event of its kind in the region it ensures direct access to key exhibitors and trade visitors. The 2011 edition will be the inaugural event, which will run alongside Festivalworld Middle East and Playworld Middle East at the Dubai International Convention and Exhibition Centre. The event aims to deliver a variety of high quality buyers and distributors and to contribute to the growth and development of the paper industry in the Middle East.
Show website: www.paperworldME.com
Epoc Messe Frankfurt Company profile:EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany's leading trade fair organizer. With 424 million Euros in sales in 2009 and more than 1,660 employees worldwide, Messe Frankfurt brings 800 years of experience to Dubai, the strategic hub for the region.
The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware & Tools Middle East, Garden & Landscaping Middle East, ISH kitchen & bath Middle East, Light Middle East, Beautyworld Middle East, Automechanika Middle East, and now also Paperworld Middle East, Festivalworld Middle East and Playworld Middle East.
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© Press Release 2010
