· Buzzeff MEA officially launches new corporate identity logo as a part of its 2019 growth plan
· Middle East advertising industry obtains unique access to a premium inventory through Buzzeff
Dubai, United Arab Emirates - Buzzeff Middle East Africa, the online video experts, has kick-started its 2019 growth plan with the unveiling of its new corporate branding. This move signifies a shift in the company's plans for the region, highlighting its commitment to the advertising industry in the UAE and beyond.
Buzzeff.com will be rebranded to Buzzeff.tv, with the revamped brand representing Buzzeff's video advertising tools and enhanced inventory, offering more options to advertising agencies and companies to ensure their ads are viewed by the right people on the right platform.
Commenting on this milestone, Jerome Mouthon, Founder and Chairman of Buzzeff MEA said, "The rebrand has been on the cards for a while now and when we realised our inventory now reaches 50 million unique visitors, we thought it was the perfect time to launch Buzzeff.tv. The colours in our new logo communicate our values: red is showing action, blue is rational and green is communication. The circle gathers and consolidates our solid business values".
The Middle East advertising industry, through Buzzeff, has unique access to premium inventory which includes top tier publishers across the region. The model incorporates a 'cost per complete view' approach, ensuring that clients are not charged until their advertisement videos are viewed online for at least 30 seconds. This tailored approach demonstrates a specialized strategy with direct and relevant video placements, catering to the fundamental needs organisations desire for a quality digital presence and relevant brand placement. The new inventory model delivers the advertising industry avenues aligned to brands' geo-targeting, gender, age range, interest and verticals, all at scale.
A sophisticated step forward, Buzzeff's new corporate identity demonstrates its growth in becoming the go-to premium platform in the region. Through the development of strong partnerships with key publishing houses, Buzzeff has quantified its video inventory, providing clients access to an extensive inventory, widening potential for aligned video content advertising.
"Brands are no longer interested in investing in cheap view-ability in content user generated mass-environments. Advertisers are looking at premium targeting and a quality environment that fits their brands' values for scalable audiences, and we have exactly what they need", concluded Mouthon.
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About BUZZEFF MEA
BUZZEFF MEA is a regional video specialist based in Casablanca and Dubai, with a team of 20 members helping, daily, brands to improve their effectiveness advertising campaigns, through targeted premium audience reach. BUZZEFF MEA has ran in 2015 more than 200 advertising campaigns, delivered 15 million completed views, reached 20 million unique internet users and 65 million impression.
Buzzeff has been given the regions exclusive rights of use for the latest technology, InRead, created by Teads. This innovative native advertising solution aligns content through editorial tags, which displays online content-relevant, video advertisement. InRead technology, specifically 'out-streams' advertisements rather than 'pre-rolls' which is commonly seen on Youtube.com. 'Out-stream' advertising allows viewers to watch videos to full when scrolling to a certain point of the article, this then pauses once the viewers have scrolled past. 'Pre-roll' advertisements give viewers the chance to skip the video once the initial 5 seconds has passed.
For more information, visit www.buzzeff.com
For more information, kindly contact :
Jennifer Love
Account Manager
Email: Jennifer.Love@grayling.com
Tel: +971 43600529
Ailsa Sachdev
Account Executive
Email: Ailsa.Sachdev@grayling.com
Tel: +971 43600528
© Press Release 2016
