DUBAI: Vivo today celebrates its continued expansion into the Middle East and Africa markets just six months after it entered the region. Rallying behind a strategy to immerse in local culture and tailoring its approach to those consumer needs, vivo continues to redefine the path to success in the Middle East and Africa region in 2020.
Since its announcement in late July 2019 to expand into the region, vivo has successfully entered 14 markets, expanded its sales channels and brought to consumers various innovative and trendsetting handset options.
By the end of the year, vivo will further expand its sales channels and after sales outlets in the Middle East and Africa region, especially in Egypt, Saudi Arabia, The United Arab Emirates (UAE) and Nigeria with major names including Amazon-backed Souq, Emaar-backed Noon and Jumia joining the list of retailers selling vivo handsets.
In particular, vivo's S1 and V17 Pro handsets are already proving to be popular choices amongst young consumers, which it attributes to its market-entry approach.
"We are thankful for the positive reception we have had so far from customers across the Middle East and Africa markets. As we move into 2020, we will further immerse ourselves into the markets to learn about the different needs of the consumers there and further redefine our products and services to provide world-leading features that are innovative on their behalf," said Jet Xu, President of vivo Middle East and Africa. "Afterall, our brand mission is to make consumers' lives extraordinary through introducing innovative technology, being a trendsetter and an influencer within today's youth culture. This is why when entering the region, our research teams visited different countries and conducted in-depth research into consumer needs."
The V17 Pro, which features best-in-class design elements from vivo's high-end series, has proven popular amongst younger consumers with the industry's first ever high-quality 32MP Dual Pop-up Front Camera, as well as a powerful 48MP rear AI Quad Camera. Housing a total of 6 cameras, the V17 Pro delivers sophisticated photography quality. Featuring an Ultra FullView™ Display for an uninterrupted visual experience and packing strong hardware to deliver high performance, the phone offers all the benefits of a premium phone at a mid-price range.
The S1 was set to provide consumers with a taste of professional photography with AI. Features like AI Portrait Framing were added to help consumers form better composition for a perfect shot, and AI Face Beauty to make selfie-taking even more enjoyable and fun. Another popular feature in the S1 is vivo's AI-powered personal assistant, Jovi that can understand the users' needs. With Jovi Image Recogniser, users can access almost a hundred mainstream e-commerce platforms to search through a database of over half a billion products.
Vivo's significant investment and entry into the Middle East and Africa region is no accident. According to the GSMA, by 2023 mobile's contribution in the Middle East and Africa region will reach just over $220 billion as countries benefit from increased infrastructure, take-up of mobile services and 5G deployments. As of October 2019, 10 operators have already launched commercial 5G services across the five GCC Arab states.
"The Middle East and Africa region is of strategic importance and a key part of our strategy", added Xu. "We are confident that we will expand and be successful here in the coming year because we continue to redefine quality products and services for local consumer needs."
As 2020 approaches, vivo aims to start off strong with the Redefine Your 2020, Redefine Your Selfies campaign with its V17 Pro and S1 handsets.
vivo is a leading global technology company committed to creating trendsetting smart mobile products and services. vivo is devoted to forming a vibrant mobile internet ecosystem, and currently owns and operates an extensive network of research operations, with R&D centers in San Diego, Shenzhen, Nanjing, Beijing, Hangzhou and Taipei. These centers focus on the development of cutting-edge consumer technologies including 5G, AI, mobile photography and next-generation smartphone design. vivo has also set up 5 production bases around the world across China, South Asia and Southeast Asia.
vivo has over two hundred million users enjoying its mobile products and services around the world. vivo features offline retail stores in over 1,000 cities worldwide.
Helio P65 2.0 GHz Octa-core
4500mAh with 18W Dual-Engine Fast Charging
Funtouch OS 9 (based on Android 9.0)
159.53mm x 75.23mm x 8.13mm
6.38" FHD+ Halo FullView™ Display
Flash In-Display Fingerprint Scanning Technology
Front: 32MP (f/2.0)
Rear: 16MP (f/1.78) main camera + 8MP (f/2.2) AI Super Wide-Angle
Camera + 5MP (f/2.4) Depth Camera + rear flash
Rear: PPT, Professional, PDAF, Time-Lapse, Slow, Live Photos, HDR,
Portrait Mode, Panorama, AR Stickers, Video Face Beauty, Selfie Lighting,
AI Filter, AI Face Beauty, AI Portrait Framing, Super Wide-Angle Camera,
Front: Panorama, Live Photos, Gender detection, Face Beauty+ Bokeh, AI
Filter, AR Stickers, Video Face Beauty, Selfie Lighting, AI Face Beauty,
Super Wide-Angle Camera, Fun Video
USB (USB2.0), Wi-Fi, Bluetooth (Bluetooth 5.0), GPS, OTG
Accelerometer, Ambient light Sensor, Proximity Sensor, E-compass, Gyroscope
Items in the box
S1, Earpieces, Documentation, microUSB to USB Cable, USB Power Adapter, SIM Ejector,
Protective Case, Protective Film (applied)
Qualcomm Snapdragon 675 AIE Octa-core processor
8GB RAM + 128GB ROM
4100mAh with Dual-Engine Fast Charging
Funtouch OS 9.1 (based on Android 9)
159.00 × 74.70 × 9.80 mm
6.44" Ultra FullView™ Display
In-Display Fingerprint Scanning Technology
Front: 32MP Front Camera + 8MP Wide-Angle Front Camera
Rear: 48MP Main Camera + 8MP Wide-Angle + 2MP Super Macro
Camera + 2MP Depth Camera
DOC, PRO, SLO-MO, TIME-LAPSE, Camera Filter, LIVE PHOTO, HDR,
PORTRAIT, Panorama, 4K Video, Touch to shutter, Voice Control, Palm
Gesture, AR Stickers, Super Night Mode, Jovi Image Recognizer, AI
Scene Identification, Bokeh (front cameras), Ultra-wide angle, Super
Play Store, Google, Chrome, Google Assistant, Gmail, Map, YouTube,
Google Drive, Google Play Movie&TV, Duo, Google Photos, Google Pay
USB (USB2.0), Wi-Fi, Bluetooth (Bluetooth 5.0), GPS, OTG
Accelerometer, Ambient Light Sensor, Proximity Sensor, E-compass, Gyroscope
Items in the box
V17 Pro, Earphone, Documentation, USB Cable, USB Power Adapter, SIM Ejector, Protective
Case, Protective Film (applied)
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