Egypt: Erkan Yildirim, the Board Member and Managing Director of Rixos Hotels Egypt announced the culmination of its expansion plans in Egypt with three new properties in Makadi Bay, Magawish, and Sahl Hasheesh, all located in the emerging tourist destination- Hurghada. The new ultra-all-inclusive resorts are all slated to open its doors toward the end of the year.

The brand new beach-front properties heralds in a new era of excellence for Rixos Hotels through superlative ultra-all-inclusive experiences, comprising of inspiring and luxuriant guest rooms, suites, private villas, MICE facilities, wellness and health amenities, and an inspiring range of food & beverage outlets.

Commenting on the occasion, Yildirim stated, “With the opening of the three new resorts, we will have a combined total of 2,000 rooms in Hurghada alone. We have had keen interest in this emerging area which is not only a sight to behold, but is also easily accessible for tourists from all around the world. With the availability of direct flights, and Hurghada’s close proximity to Cairo, this destination is unmatched in convenience and splendour”.

The company expects to grow its current footprint by 150% with the addition of two new hotels in Marsa Alam and Cairo, and more than 10,000 rooms by the end of 2023. Currently operating 3 properties in Sharm El Sheikh, Rixos Hotels plans to enter new areas in Egypt as a part of its development pipeline. In 2019, the company is on-track to open Rixos Makadi Bay, Rixos Magawish, and Rixos Sahl Hasheesh. Unverdi commented, “New and established markets across Egypt continue to present us with immense opportunities to further enhance and diversify our portfolio in the country.”

The hotelier aims to leverage the global trade platform Arabian Travel Market, held in Dubai from April 28 to May 1 2019, to announce the opening of the new properties in Sahl Hasheesh, Magawish, and Makadi Bay in Hurghada, while also showcasing its existing properties in Egypt, namely Rixos Sharm El Sheikh, Rixos Premium Seagate, and Rixos Alamein. Yildirim and his delegation will also be promoting Rixos Hotels’ hospitality services to travellers from the Middles East, Asia, Europe and abroad, aiming to increase their sales and global market share.

Yildirim stated, “Rixos Hotels’ expansion comes at the right time. Over the last 12 months, Egypt’s tourism industry has witnessed healthy and steady growth, with arrivals up 14.5% from 8.3 million in 2017 to 9.5 million in 2018. Growth has been fuelled by the cheaper Egyptian Pound and government incentives for charter airlines operating international flights”.

Arrivals from the Middle East to Egypt are expected to increase 50% from 1.49 million in 2018 to 2.23 million in 2022 with visitors from Saudi Arabia driving this growth, according to data published ahead of the Arabian Travel Market 2019. Moreover, studies conducted by Colliers indicate that Egypt’s total tourism revenue will increase by16.5% between 2018 and 2022 – even outperforming the business segment.

“Egypt has emerged as one of the most attractive destinations for global luxury travelers, and the Rixos brand is synonymous with timeless ultra-all-inclusive experiences and impeccable standards of hospitality. We are delighted to add the new Hurghada properties to Rixos Hotels’ strong luxury portfolio in the market. The resorts will represent the very best of the Rixos brand, with its distinctive design, exquisite fine dining and truly exceptional service,” concluded Yildirim.

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About Rixos Hotels
Rixos Hotels, established in 2000, is one of the world’s fastest growing, luxury hotel chains.  Dedicated to offering traditional Turkish hospitality and a unique spa experience in the finest surroundings and luxury ambience, Antalya based group owns and operates premium resorts & villas including city hotels in key regions as diverse as Turkey, Europe, CIS Countries, North Africa and Middle East. 

Rixos Hotels portfolio of exceptional properties is sited in prime and historic locations. With more than 10,000 staff serving all its properties, Rixos Hotels have developed an innovative guest experience that blends the best of the new and old.  Designed to offer a unique luxury long stay experience, the Rixos villas are beautifully furnished. Tailor-made service with private butler and concierge is the ultimate choice of the world’s most distinguished travellers.

At the heart of every Rixos hotel is a revitalizing Wellness and Spa Center with an authentic Turkish Hammam, offering a unique spa treatment, menu and atmosphere.  

Known for their hospitality, attentive personalized service and fine cuisine, Rixos Hotels received global recognition and top ratings from distinguished specialist professional bodies such as the American Five Star Diamond Award, Conde Nast, World Travel Awards and Great Hotels of the World. 

For more information about the company, please visit www.rixos.com 

© Press Release 2019

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