Amman, Jordan - The Abdali Boulevard Company, a subsidiary of Abdali Investment and development Psc, announced the joining of Azadea, a Lebanese regional retailer, to the Boulevard, the much awaited pedestrian shopping destination at the heart of the Abdali New Downtown.
Azadea Group is one of the world's fastest growing retail groups. It carries, in the region, a strong franchise portfolio of over 45 diverse brands that features some of the industry's most identifiable names including Zara, Mango, Massimo Dutti, MaxMara, Pull and Bear, Promod, Sunglass Hut, Paul, Singways and Virgin Megastore. Azadea's headquarters are located in Beirut, Lebanon. The Group employs more than 5,000 people who support over 330 strategically located stores in major malls and shopping streets. Azadea currently has retail presence in Kuwait, Qatar, Jordan, United Arab Emirates, Bahrain, Romania, Egypt, Oman and the Kingdom of Saudi Arabia. The Group also has plans to expand into several other countries in 2009 and beyond.
In the Boulevard, located in Abdali the new downtown of Amman, Jordan, AZADEA will bring in the following popular high street brand names, Bershka, a fashion concept aimed at a young market, Massimo Dutti, collections for the men and women of today ranging from urban fashion to casual wear, Oysho, the latest trends in lingerie and comfortable clothes, Promod, easy to wear fashion for women, Pull and Bear, the reference for casual, laid-back clothing, ZARA, the famous international brand, Paul the renowned French bakery and coffee shop that brings the authentic taste of France to the customers, and SUNGLASS HUT; the global leader in specialty optical retailing, carrying a wide range of the world's most popular brands.
In the Boulevard, located in Abdali the new downtown of Amman, Jordan, AZADEA will bring in the following popular high street brand names, Bershka, a fashion concept aimed at a young market, Massimo Dutti, collections for the men and women of today ranging from urban fashion to casual wear, Oysho, the latest trends in lingerie and comfortable clothes, Promod, easy to wear fashion for women, Pull and Bear, the reference for casual, laid-back clothing, ZARA, the famous international brand, and Paul the renowned French bakery and coffee shop that brings the authentic taste of France to the customers.
During the signing ceremony, Jamal Itani Chairman & CEO of the Abdali Boulevard Company welcomed this great initiative by Azadea Group to open full-fledged outlets in the Boulevard and said: "We got much to offer for our new tenants, the boulevard is going to become the lifestyle destination in Amman and the beating heart of the Abdali new downtown. This move from a respected group such as Azadea comes to build on the promise of a vibrant hub that will see the light by 2010".
On the other hand, Mr. Daher Founder and Chairman of Azadea Group stated: "Our strong commitment to become a major player in the Jordanian market cannot be complete without our presence in the Abdali Boulevard. We have visited the construction site lately and noticed the advancement in the works. We are looking forward to welcome our customers once we open the doors of our many outlets in the boulevard which will glitter with life and become the preferred destination of the people of Amman and the millions of tourists that visit Jordan on a yearly basis".
Mr. Tariq Al-Masri; Chairman of Azadea Jordan confirmed that this expansion comes in line with the company's direction to attend to the prime shopping destinations in the developing investment environment of Jordan; Azadea Jordan established in 2001; currently runs successfully an operation of 20 stores in Amman providing an exquisite shopping experience in the fashion, food & beverage and multimedia retail business.
The Boulevard is a project currently on the fast track to becoming the vibrant center in the heart of the new Abdali downtown, combining elegance, comfort and flair with the unwavering class that has marked the Abdali venture from the beginning. Visitors will be able to immerse themselves in the city's never ending attractions and enjoy unparalleled entertainment, day and night. As such, the Boulevard will offer visitors and residents more than 130 retail outlets ranging between 50sqm to 1100sqm, 400 luxurious serviced residences in addition to 27,000sqm of office space. On the rooftops, restaurants and fitness clubs with external pools and large terraces will overlook the surrounding scenes.
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About Abdali Boulevard Company
Established in November 2006, the Abdali Boulevard Company was set up to own, manage and lease the Abdali Boulevard. The company currently holds leasing opportunities for the entire Boulevard in Amman, fielding requests from international and local investors. The Abdali Boulevard Company is a subsidiary of Abdali Investment and Development PSC.
About Abdali Investment and Development PSC
Abdali Investment and Development PSC is a land-development private shareholding company established to handle the development of the Abdali urban regeneration project, the new downtown of Amman. The Abdali project is by far the largest mixed-use development project ever encountered in the heart of Amman. To be developed on 384,000m² of land, the project will comprise of a total built up area of more than 1.7million sqm consisting of residential apartments, office space, commercial and retail outlets as well as entertainment. Abdali with a value exceeding USD3 billion will be the premium central business and residential district of Amman and will catapult the city into the 21st century, placing it at par with most renowned cities of the world.
For moer information ,please contact:
Abdali Boulevard Company
Luna Madi - Marketing Director
Email: lmadi@abdali.jo
Website: www.abdali.jo
Jo Chemali
Manning Selvage & Lee (MS&L)
Regional Communication Director
Email: Jo.chemali@beirut.mslpr.com
© Press Release 2008
