Leading supermarket retailer commences fit out works at the prestigious TAJ
Amman, Jordan - Leading Middle East supermarket chain Spinneys has commenced fit out works on its first branch in Jordan, a 5,000m2 unit located at TAJ, the prestigious upscale center nearing completion in Jordan's Abdoun district.
Spinneys is an anchor tenant of the new center, which is on track to open for trading in the third quarter of 2011 following months of intense construction activity.
Mr. Michael Wright, the CEO of Spinneys, said: "We are proud to be entering into the Jordanian market, which has much to offer in terms of our strategic expansion in the region. We have specifically chosen TAJ to be our flagship entry store into the Jordanian market, in light of the center's exceptional location and emphasis on providing visitors with a unique experience unsurpassed in Jordan. We look forward to offering Spinneys unique retail experience to Jordanian consumers, and we are confident that they will enjoy what we have to offer in terms of high quality product, service and of course great value for money."
The management team at TAJ confirmed that following this milestone; many other units will be commencing fit out works shortly, paving the way to a successful and strong opening.
TAJ has already signed a wide range of tenants including many well-known international and regional brands, some opening in Jordan for the first time. TAJ will include over 180 retail outlets, a 12 screen movie theatre, kids zones, arcade centers and an extensive food and beverage offering.
"As we approach the completion of construction and the opening of TAJ, we are very pleased to have handed over to Spinneys their unit at TAJ," commented Mr. Halim Salfiti, Chairman of TAJ. "Spinneys is well known for being the premier supermarket retailers in the Middle East and is renowned for offering high-quality products at very competitive prices with superior customer service."
"Many other tenants have followed Spinneys' choice to open at TAJ and we look forward to a successful launch later this year", he added. "TAJ is very much a 'lifestyle center and will offer visitors a truly unique experience - a beautiful and comfortable location in which to shop, relax, dine, socialize and be entertained."
Spinneys is expected to create approximately 300 new jobs at TAJ. The center expects to attract more than 7 Million visitors per year.
-Ends-
About TAJ
TAJ is an upscale retail and lifestyle development consisting of a multipurpose facility catering to a wide spectrum of tenants with the main objective of entertaining clients through a pioneering approach and diversified services including cinemas, advanced arcade centers, retail outlets, food courts, kids zones, restaurants and cafes in addition to retail stores and a large supermarket. With a total built up area of 150,000 square meters, TAJ will be Jordan's newest development combining a unique blend of architectural design and innovative facilities. TAJ is designed by the world known American F&A design consultants who have a recognizable portfolio in the USA and the Middle East including the Fashion Island California and the Mall of the Emirates. In addition to this, the ownership structure for Al Tajamouat for Touristic Projects plc involves foreign participation from a GCC based investment Bank. About Spinneys Arthur Rawdon Spinneys originally setup operations in the suburbs of Alexandria Egypt, to sell fresh produce and sweets to the affluent residents living nearby. The year was 1924 and at that time local merchants dominated the retail environment with no appreciation for an international shopping experience that included the highest quality products available including never before seen foreign brands from England. Over time additional Spinneys supermarkets have opened in Egypt, Palestine, Lebanon, Jordan and across the Gulf region. Today, Spinneys, the premium supermarket retailer in the Middle East, operates hypermarkets and supermarkets in Lebanon, Egypt, and through a franchise agreement in the UAE. Spinneys supermarkets continue to provide the highest quality produce, grocery, and baked goods at a fair price in a fresh and friendly environment recognized and sought after by customers.
For more information, please contact
TRACCS Jordan
Maha Al-Rawashdeh
Tel: (962 6) 566-0542
Fax: (962 6) 566-0541
E-mail: jordan@traccs.net
© Press Release 2011
