Opens new facilities at Al Seef and Al Barsha
UAE - In a constant endeavor to spread health awareness and make exercise facilities easily accessible to its members, FitnessFirst Middle East, the world's leading health and fitness club chain owned and operated under license by Landmark Leisure and Hospitality Services Ltd., announces the opening of its two new clubs at Al Seef Village, Abu Dhabi and Al Barsha, Dubai.
FitnessFirst at the Al Seef Village, Abu Dhabi, the 4th Fitness First club in the Emirate, is a 1300 sq.metersPlatinum tiered health club exclusively for ladies. The club has been set up with the best in class equipment that will allow ladies to work out freely in the private environment of a ladies only club. Weight Training, Yoga, Cardio or Group exercise, the club has a variety of exercise options to offer that will suit individual tastes and demands. As a key highlight, the club also boasts of an impressive outdoor swimming pool that will allow ladies the chance to swim their way to better health.
Now open, FitnessFirst at Al Barsha, Dubai is a Platinum tiered club for both men and women but with an exclusive'Ladies Only' facility. Sprawling over2100sq meters, the club is fitted with dedicated cardio and weight training space, an exclusive 'FitZone' with the latest functional training equipment and exciting daily FitZone classes, Yoga and Group exercises too, in the Ladies facility. The look and feel of this club is significantly different to the existing clubs as it reflects the new brand, which will be unveiled later on in the year.
Both clubs offer free car parking to add to the convenience for club members.
Also in the offering at both the clubs is Fitness First's signature MYZONE; an innovative tool to track, measure and review workout progress. A success story in itself amongst committed fitness enthusiasts, MYZONE, a revolutionary device and a motivating tool in the form of a belt records real time measurement of indicators in applied efforts. Also accounting for calories burnt and duration of each work out session; MYZONE is indeed another incentive for both men and women to watch out for in order to stay challenged and focused in their fitness regime.
Announcing the openingPraveen Bhatnagar, COO of Landmark Hotels and Wellness said, "We are now 57clubs strong in the Middle East now. It's exhilarating to map so many regions in the nation to allow our members the convenience to work out whenever and wherever they want. It's rewarding to know that people are getting health conscious and are acknowledging the benefits of a healthy lifestyle. That inspires us to take charge of our members' health and offer them innovative exercise methods in a premium environmentwith the latest innovation in the fitness industry".
In addition the Members Lounge at both the clubs is a perfect break to catch up with co-members and relax. Complete with internationally certified instructors and personal trainers;these clubs are a complete package of superior fitness solutions.
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About Fitness First
Fitness First Middle East is part of the world's leading health and fitness chain, a franchise owned and operated under license by Landmark Group. Fitness First is a leading retail and hospitality conglomerate in the Middle East and India with over 57 clubs across 45 locations in the Middle East across the UAE, Bahrain, Qatar, Saudi Arabia, Kuwait and Jordan, which includes facilities divided into Mixed clubs, Ladies only clubs and Male only clubs. The fitness chain offers world class amenities including best in class equipment, free group exercise classes, dedicated free weights area, personal training by internationally accredited fitness professionals.
Fitness First's pipeline for the region includes branches at Sama Sulaibikhat Kuwait, Malga gate and Khurais Road and Riyadh, KSA. It is committed to provide members with easy access to fitness through establishing new clubs across the Middle East
Fitness First is also proud to bring the latest innovation in the fitness industry to its members including Xfit, Swing Yoga, Queenax, Lifescape, BILT, PurMotion, My Zone, My Ride and many more.
Fitness First has been awarded Winner of Retail Middle East's award for 'Most Admired Retailer - Leisure' in 2013 and Best in Woman's Fitness by Mother Baby and Child Awards.
Fitness First is a global brand that originated in the UK. Backed by an experience of over 17 years, the fitness chain has grown into a network of over 380 clubs and 1.0 million members globally in more than 15 countries worldwide.
For media inquiries:
Stanislava Burianek:Stanislava@matrixdubai.com
Or call 04 3430888
For more information, call (02) 641 4049 for Al Seef or (04) 399 4985 for Al Barsha. Alternatively, log onto www.fitnessfirst-me.com or follow @FitnessFirstME on Facebook.
© Press Release 2014
