Dynamic consumer electronics retailer recognized for second consecutive year for exceptional growth, sustained success

Follows recent ranking of eXtra by SAGIA as one of Kingdom's fastest-growing companies

Khobar, Saudi Arabia; September, 7th, 2011: eXtra, Saudi Arabia's fastest-growing big box consumer electronics and home appliance retailer announced today that it has been named one of the top 50 brands in the Kingdom in recognition of its exceptional growth and sustained commercial success. This is the second consecutive year that eXtra has received this recognition.

This prestigious accolade, awarded by Arabian Business, follows the recent ranking of eXtra by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies.

In recognizing the strength of the eXtra brand, the award organizers cited the company's ability to meet the evolving needs of Saudi consumers through both its big-box stores and its recently introduced online shopping portal (www.extrastores.com), the first fully fledged electronics and home appliances website of its kind in the Kingdom.

Abdullah Bin Abdulatif Al Fozan, Chairman, United Electronics Company (eXtra), described the award as "further confirmation that our long-term vision to expand eXtra's physical presence and product offering across the Kingdom continues to prove extremely successful.

"Today, eXtra is much more than just one of Saudi Arabia's leading brands," he added. "It is also an example of what we can achieve, here at home, when we are determined to succeed. Since 2003, we have taken a global business model and adapted it to meet the unique needs of Saudi consumers - creating sustainable employment opportunities and contributing to the economic growth and diversification of the Kingdom. That is something we can all take pride in."

"On behalf of our more than 1,600 employees, who are dedicated to ensuring that eXtra is the brand of choice among consumers across Saudi Arabia, I would like to express my gratitude for this significant mark of recognition," said Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra).

"Even more important, I would like to offer my sincere appreciation to the over 9 million customers who choose to shop with eXtra annually - and who recognize that we always offer them the right products at the right price, with the best after-sales service in the market. That is the eXtra promise - and that is why our brand continues to move from strength to strength."

Ranked as one of the Kingdom's fastest-growing companies by the Saudi Arabian General Investment Authority (SAGIA) within the retail category, eXtra offers more than 12,000 products across its 20 stores, serving 80 per cent of the population of Saudi Arabia.

The ranking of eXtra as one of the top 50 brands in Saudi Arabia by Arabian Business is based on both an online survey and independent research of Saudi brands that have achieved success in the domestic market.

- Ends -

About eXtra:
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics retailer in Saudi Arabia. The company currently operates 20 stores across the Kingdom, offering over 12,000 products to the more than 9 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.

For further information, please visit: www.extrastores.com

For further information, please contact:
Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com

Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194   
Email: b.kharbat@asdaa.com

Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-3355-969
Email: n.nesson@asdaa.com

© Press Release 2011