Dubai, United Arab Emirates: Continuing its exciting regional expansion, BURGER KING today opens its new restaurant at Dubai Mall, the world's largest shopping mall which opened its doors to visitors last week. The newly-opened outlet is Burger King's 47th restaurant in the UAE.
The restaurant will be formally opened at 3pm this afternoon by Yasser Abdel Azim, Director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING franchisee in UAE. To mark the occasion, a celebratory gathering will be held at the new BURGER KING outlet, which is located in the food court on the 4th floor of Dubai Mall.
Diners at the new restaurant can enjoy BURGER KING's world-famous flame-grilled burgers in an elegantly casual ambience. BURGER KING's "HAVE IT YOUR WAY" philosophy ensures that customers at the restaurant can have their meal choices personalized to suit their individual tastes and preferences.
"We are delighted to open our new restaurant at an iconic destination such as Dubai Mall," said Yasser Abdel Azim. "Establishing a strategic presence at popular hotspots is crucial to our expansion plan for the UAE, and we take it upon ourselves to ensure that virtually every landmark destination coming up in the country has a BURGER KING outlet."
BURGER KING had recently celebrated the opening of its 200th restaurant in the Middle East at the Dubai International Airport Terminal 3.
Dubai Mall is the largest shopping mall in the world with a floor-space of 5.9 million square feet, of which 3.77 million square feet is the gross leasable area. The mall houses the world's largest indoor gold souq, with 220 stores, and Dubai's biggest food court, with 40 outlets.
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About BURGER KING Middle East
BURGER KING Middle East is managed by HANA International Company Ltd. and operates more than 200 restaurants around the region through local Arab franchisees who are committed to serving their guests great tasting fire-grilled WHOPPER sandwiches. In the Middle East, all BURGER KING pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING products are fresh and locally sourced.
BURGER KING UAE is managed by First Food Services L.L.C. and operates 47 restaurants in the country.
About Burger King Corp.
The BURGER KING system operates more than 11,400 restaurants in all 50 U.S. states and in more than 70 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp., please visit the company's Web site at www.bk.com.
CONTACT:
Sue-Ellen Lazrado
Headline Public Relations
++971 4 2289655 ext 120
Fax: ++971 4 2282125
sue@headlinepr.com
PO Box 64349, Dubai,
UAE
Press Release 2008



















