Dubai, UAE: Accor Middle East, one of the leading hotel operators in the region and the leader in the economy segment, launched its flagship brand ibis in Saudi Arabia with the recent opening of ibis Riyadh Olaya Street on 1st of December, the first internationally branded 3-star economy hotel in the country.
The launch of the ibis brand in Riyadh will set a new benchmark in the Kingdom for quality, internationally branded, economy hotel accommodation designed for budget-conscious travelers. It is expected to pave the way for a spread-out development of the brand throughout the country.
Christophe Landais, Managing Director Accor Middle East, said: "ibis has always been a pioneer in the region in the economy segment. We successfully introduced our first ibis hotel in Dubai in 2003 - the ibis World Trade Centre - and we have now grown our network to 11 ibis hotels in the region. With the launch of the new ibis Riyadh Olaya Street, we are continuing to break new ground in Riyadh's hospitality industry by offering the first economy lodging hotel with international standards."
Ibis Riyadh Olaya Street will bring a fresh modern approach to the economy hotel industry in the country's capital. ibis has earned a worldwide reputation for excellent services at very competitive prices. Business and leisure travelers can look forward to simple, straightforward service at the best market value.
Conveniently located in Olaya Street and facing the Kingdom Centre, the tallest building in Saudi Arabia, the hotel is right in the center of the city's business district and close to many local landmarks. It also provides easy access to leisure, entertainment and shopping centres.
The hotel offers 176 well-designed and equipped standard rooms, including 16 spacious family twin bedrooms, four rooms for individuals with special needs and two non-smoking floors. With opening rates starting from SARXX, ibis Riyadh Olaya Street offers consistent quality accommodation and features. WiFi is complementary and accessible throughout the hotel.
Guests can enjoy the ibis all-you-can-eat buffet breakfast while the Open Pasta & Grill restaurant offers well-balanced meals for travellers on the go.
Accor currently has 11 operational ibis hotels in the region with 2,673 rooms, and 5 additional hotels comprising of 1,110 rooms are currently committed for development in Manama (Bahrain), Fujairah (UAE), Jeddah (KSA), Al Khobar (KSA) and Yanbu (KSA).
About Accor Middle East
Accor ME is one of the fastest growing hospitality groups in the Middle East. Currently, the Group's regional portfolio includes a total of 59 operational hotels representing 14,158 rooms in 10 countries. Among the existing global brands ranging from Sofitel, Novotel, Mercure and ibis, new brands such as Pullman and Adagio are emerging as strong players in the region.
With over 25 years of regional experience, Accor ME is the first to establish a training academy. Dubbed as Tamheed - Accor Academie Middle East, the training facility is dedicated to educate and prepare staff at all levels and ensure optimal career development.
About Accor
Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with nearly 3,500 hotels and 440,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 - provide an extensive offer from luxury to budget.With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise.
Ibis
Following the stimulation strategy dedicated to the economic brands of Accor Group, first hotel operator worldwide with over 3,500 hotels in 92 countries, ibis evolves. Among the main innovations, a plan of evolution for the bedding and a new set up for the common spaces, as an illustration of the high level of service, the ultimate comfort and the caring and efficiency that characterise the brand. ibis is the first hotel chain to obtain the ISO 9001 certification - 84% of the network certified - for its professionalism and reliability. More than a third of the ibis network is also certified ISO 14001, giving concrete expression to the brand's environmental involvement. Established in 1974, ibis is the European leader and the fourth economy hotel chain in the world, with more than 117,171 rooms and 957 hotels in 55 countries.
Press contacts:
Amanda Tomlinson/Action UAE
Amanda.t@actionprgroup.com
Tel. +971 4 3902980
Ferial Kurimbux/Accor ME
ferial.KURIMBUX@accor.com
Tel. +971 4 395 15 13
accorhotels.com
© Press Release 2012
