4K technology is here, and du introduces the future of TV to visitors at its stand

Digital content is the future and the UAE telecom operator du, is introducing GITEX 2017 visitors to a whole new television technology, the 4K experience, in line with its ‘10 Times More’ theme. With a substantial increase in pixels, 4K has a richer, crisper, and more realistic image. du’s showcase of 4K technology demonstrates the future of television and how viewers are able to see every detail when seated very close to the screen. When it comes to viewing experiences, duTV currently offers HD (high definition) channels and we are ready to offer 4K content, which provides even more immersive viewing opportunities. du customers can view their content at home or on-demand across multiple screens due to a number of offerings.

“4K is the technology that is really gaining attention, and digitalisation is paving the way for the future of TV. At du, we are an adaptive and agile ICT and digital provider and we are committed to adding value through innovation to all of our different customer offerings. With 4K technology our customers can enjoy a ultra-high definition (UHD) video quality for an even more immersive viewing experience and a smarter tomorrow,” said Marwan BinShakar, Vice President Access & Transport Planning, du.

For further information, please visit www.du.ae  

-Ends-

About du
du is a vibrant and multiple award-winning telecommunications service provider serving 9 million individual customers with its mobile, fixedline, broadband internet, and Home services over its 4G LTE network. du also caters to over 100,000 UAE businesses with its vast range of ICT and managed services. Since its launch in 2007, du has many UAE firsts to its credit, including introduction of Pay by the Second® billing system, IPTV and self-service portal.

du is ideally placed to support the realisation of UAE Vision 2021 and transformation of Dubai into a Smart City. du is also the official strategic partner of the Smart Dubai Office and the platform provider for Smart Dubai. Following the successful testing of the Middle East’s first Internet of Things (IoT) network, du is on course to complete deployment of its IoT network in 2016.

Brand Finance ranked du as the 12th most valuable brand in the Middle East in 2016. du previously won the coveted Brand of the year title by Superbrands Middle East in 2013. The company has been recognised with several other awards such as ISO 27001 certification of Managed Security Services and having the distinction of opening UAE’s first LEED Platinum Certified Green Shop. du also has the unique distinction of the first telecom in the world to release Sustainability Report based  on GRI-G4 guidelines in 2014. du is also credited with du’s world-class teleport is the largest of its kind in the Middle East and ranked among the top teleports in the world by World teleport Association.

du is 39.5 percent owned by Emirates Investment Authority, 19.75 percent by Mubadala Development Company PJSC, 19.5 percent by Emirates Communications and Technology LLC and the remaining by public shareholders. Listed on the Dubai Financial Market (DFM), the company trades under the name ‘du’.

Saugat Chatterjee
PR Lead (B2B) Commercial
du
Mobile: +971 55 936 7045
Email: saugat.chatterjee@du.ae

Salma Chalak
Associate Communication Manager
MSLGROUP
M:+971 55 144 3109
Email: salma.chalak@mslgroup.com

© Press Release 2017