Samsung, Worldwide Leader, partners with Raya for Nr.1 Warranty Support and Market Coverage
Cairo, Egypt - Raya Trade signed an agreement with Samsung, becoming an authorized distributor for Samsung Product Portfolio including Home Appliances, TV and Audio/Video products like DVD & Blu-ray players. Through this agreement, Samsung products are now guaranteed by Raya Warranty and supported by Raya's state-of the-art maintenance center. Raya Trade initially launched the whole range of Samsung LCD, LED and Plasma TVs and Audio/ Video products that are now available in all Raya retail outlets, its rayashop e-commerce website and offered by Raya's authorized distributors.
Samsung, the world's leading high-end flat panel TV, AV & home appliances manufacturer, and Raya Trade, with its extensive distribution network in Egypt, offer customers a wide variety of the latest home appliances, Audio/ Video Products and TVs in different sizes and varieties across Egypt. This collection is offered at best market prices, combined with Egypt's Nr.1 Warranty by Raya which enables its customers the highest level of customer support available in the market.
"Samsung's worldwide Technology leadership combined with Raya's premium market coverage and after-sales service, will enable both companies to cater to Egypt's consumers' need for the latest technologies and smart features and required support services. This partnership is introducing a large variety of products at affordable prices and wide availability across Egypt," stated Ayman El Halaby, Raya Trade CEO.
"We chose Raya to be our authorized distributor based on its wide distribution and retail network and its prime warranty reputation. This strategic partnership compliments our offering and enables us to introduce our latest product range in Egypt, including Smart TV, AV Products and state-of-the-art home appliances, while growing our market share nationwide, marked Duke Park, Samsung General Manager in Egypt.
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About Raya Trade
Raya Trade is a subsidiary of Raya Holding, a leading company operating in Electronics, IT, Contact Centers, Smart Buildings and a owning a diversified investment portfolio, employing around 3000 employees. Raya Trade caters primarily to the consumer market through three main functions: distribution, retail, and maintenance services for cellular phones and IT products under global brand names. The portfolio of products offered through the retail function includes cellular. The IT product portfolio includes a range of computers, cameras, peripherals, and other accessories.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com/eg
For Further Information please contact
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Tel: 38276000
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Email: press@rayacorp.com
© Press Release 2011
