Saudi Arabia witnesses a New Choice of Mobile Communication Services
Riyadh - Etihad Etisalat (Mobily) launched its services as the new mobile operator in Saudi Arabia on Tuesday with a spectacular event at the Four Seasons Hotel in Riyadh. Patronised by Minister of Communications and Information Technology (CIT) Mohammed Jamil Mulla, the ceremony was attended by key industry figures, businessmen and members of the media.
Receiving guests were the Mobily Chairman AbdulAziz Al-Saghyir, the CEO of Emirates Telecommunications Corporation Mohammed Omran, the CEO of Etisalat International Obaid bin Mes'har and the Mobily CEO & Managing Director Khalid Al-Kaf.
"The launch of Mobily heralds a new era for the telecommunications sector in Saudi Arabia as customers will now enjoy a much wider range of choice bouquets," said Al-Kaf. "Mobily services are available at more than 300 points of sale (POS) in 32 cities Kingdom wide. The POS number is expected to reach 1,400 in the near future. The Mobily service is slated to operate in many other cities soon," added Al-Kaf.
Mobily post-paid SIM cards will be available in five minute based bouquets. The Starter package offers 25 minutes talk time for a fixed monthly fee of only SR40. Additional minutes will be charged at SR0.43 per minute in the Kingdom.
The Standard package provides 100 minutes talk time for a fixed monthly fee of only SR65. Additional minutes will be charged at SR0.37 per minute on Mobily to Mobily calls and Mobily to landline calls and SR0.41 per minute to other local networks.
Consumers receive 250 minutes of talk time as well as four hours free for their friends and families for a fixed monthly fee of SR110 with the Advanced package. Additional minutes will be charged at SR0.37 on Mobily to Mobily calls and Mobily to landline calls and SR0.41 to other local networks
The Executive package offers 500 minutes of talk time for a fixed monthly fee of SR190 with free voice mail activation. Additional minutes will be charged at SR0.33 per minute on Mobily to Mobily calls and Mobily to landline calls and SR0.39 per minute to other local networks.
With the Elite package, customers get 1000 minutes worth of talk time for a monthly fee of SR340. Additional minutes will be charged at SR0.33 per minute on Mobily to Mobily calls and Mobily to landline calls and SR0.39 per minute to other local mobile networks.
All packages offer value-added services such as voice mail, SMS, MMS, Mobily portal, WAP and Internet.
The Pre-paid service will be offered through two bouquets called Anees and Wafeer. Anees offers consumers the initial credit value of SR150 for 120 days with a set- up fee of SR150. Customers will be charged SR0.83 per minute during peak time (9:00am-9:00pm) and SR0.73 during off-peak time (9:00pm-9:00am).
Wafeer brings consumers the initial credit value of SR150 with a set up fee of SR150 for 120 days. They will be charged SR0.79 for the first two minutes. The third minute onwards will be charged at a rate of SR0.69 per minute.
Both Anees and Wafeer provide customers with an option of calling one favorite national number at a 20 per cent discount.
Pre-paid recharge vouchers will be available in five denominations.
Additional information is available on Mobily website, www.mobily.com.sa
- Ends -
About Mobily (Etihad Etisalat)
Mobily is the official brand name of Etihad Etisalat, the new mobile service provider in the Kingdom of Saudi Arabia. Established in accordance with a 2004 royal decree, the ownership of the company is two-fold: A Saudi ownership, comprising public investors holding 20% of the company's shareholding, while private investors own a 45% stake. The balance of 35% is owned by the Etisalat of UAE.
For more information, please contact:
Amjed Shacker
Mobily (Etihad Etisalat)
Tel: +966 (1) 273-5050, ext. 2077
© Press Release 2005
