The Landmark Group has announced the launch of the latest store from VIVA, UAE’s first food discounter concept, located at the iconic Landmark Group Tower in Dubai Marina. This is VIVA’s 16th store opening since the launch of the homegrown concept only 18 months ago, in February 2018.
VIVA’s latest store will reach the localities of Dubai Marina, Jumeirah Lakes Towers, Jumeirah Beach Residences and neighbouring areas to cater to communities that appreciate quality and value. VIVA offers them internationally sourced grocery and household products at prices that are 25-40% cheaper than other supermarket brands in UAE - making VIVA a price leader in this highly competitive category.
Inaugurating the new store of VIVA, Chairwoman and CEO of Landmark Group, Renuka Jagtiani, said: “It is a very proud moment for all of us as we celebrate 16 stores in 18 months, with 5 more VIVA stores planned by the end of this year. The team has worked hard to achieve this growth curve and build VIVA’s presence across UAE. By strategically expanding in key residential areas, VIVA continues to drive savings for families and communities in the UAE, offering significantly lower prices for the highest quality products.”
“Landmark Group’s focus has always been the customer and VIVA was also built with the vision to bring exceptional value to our community by offering the best quality household products and lowering their costs on everyday essentials. We are very grateful to receive a positive response to our concept and are committed to keep delivering on our promise of value by expanding our presence in various residential neighbourhoods and bringing more savings to communities across Dubai, Ajman & Sharjah,” she added.
The new 6,000 square feet store in Dubai Marina will stock over 1,200 exclusive brands of products, across fresh and non-food categories. This will be the first VIVA store to offer a range of organic foods at unbeatable prices. The organic range will include fruits and vegetables, 100% sour-dough breads, ready-to-eat fruits and salads, cream cakes and more. With products sourced from over 24 countries, the range offered is 80% of European origin.
“The last year has been an incredible journey for all of us at VIVA. With every store that was opened, we were welcomed with an overwhelming response from the communities in Dubai, Sharjah and Ajman. As a pioneering food discounter in the region, we have had a first-mover advantage and are very pleased to have touched the lives of more than 4 Million customers in our first year of operations, selling over 23 Million products till date. We have gone directly to the sources to procure our products from over 135 suppliers to ensure that we hand-pick the best quality and deliver it to our customers at unbeatable prices. Seeing our store network grow and expand is testimony to every effort made by our multi-tasking team towards our commitment to offering the highest quality at low prices to our customers. With every new store VIVA is improving the shopping experience, reach and driving more and more savings to every day,” said Georg J. Fischer, CEO, VIVA, at the opening of the new Dubai Marina store.
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About VIVA:
The first VIVA store was opened at Grand Avenue in Sharjah in February, 2018. Simultaneously four other stores were opened in Sharjah, Ajman and Dubai, in an effort to reach out to communities living in different neighbourhoods across the UAE and bringing 30% cheaper price promise, when benchmarked against leading national brands or comparable private labels.
- VIVA is the region’s first food discounter committed to delivering highest quality at everyday low prices.
- Modelled on the powerful and disruptive concept of food discounters – which is a rapidly growing category in the global food industry.
- Viva brings at least 25-40% savings on monthly grocery bills in the UAE.
- The VIVA promise: “Always fresher, cheaper and better!”
- Store locations: Viva operates in densely populated neighbourhoods across Dubai Sharjah and Ajman.
- Currently operates 16 stores covering a retail space of 109,234 sq feet.
- 5 more Viva stores in the UAE planned by the end of 2019.
- Product Range:
- Over 1,200 product range sold are exclusive to VIVA in over 60 product categories
- Grocery Food range: Uncompromising equal or better than National Brand Quality and standards.
- Fruits & Vegetables: Directly sourced, stringent quality checked and delivered fresh every day to stores. A destination category of VIVA Customers.
- Personal Care range: European Quality at half the price of popular brands.
- Special BUYS range: Weekly offers on household products at rock bottom prices for a limited time period.
- Over 135 suppliers that meet International Food Safety Standards are listed.
- Sourcing of high-quality products from over 24 Countries. 80% of the range of products are of European Origin.
- All products are quality & temperature controlled to ensure freshness of products from source to fork.
- Over 23 million products sold since launch.
About Landmark Group
Founded in 1973 in Bahrain, the Landmark Group has successfully grown into one of the largest and most successful retail organizations in the Middle East and India. An international, diversified retail and hospitality conglomerate that encourages entrepreneurship to consistently deliver exceptional value, the Group operates over 2300 outlets encompassing over 30 million square feet across the Middle East, North Africa and the Indian sub-continent.
Landmark Group has a strong workforce of over 55,000 employees and provides a value-driven product range for the family through its retail concepts: Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Max, Shoexpress, Home Centre, Home Box, Emax and UAE’s first food discounter VIVA. In addition to the brands developed in-house, the Group also holds the franchise rights for some of the world's leading fashion and footwear brands in the countries where it operates.
The Group has also diversified in the leisure, food and hospitality with Landmark Leisure, Citymax Hotels, Fitness First and Foodmark, the restaurant division, which operates the Group's own and franchise food outlets.
For more information please visit, www.landmarkgroup.com
For more information, please contact:
Yasser Alvi | Iman Ahmed
ASDA'A BCW
Tel: (+971) 4 4507 600
Email: yasser.alvi@bcw-global.com | iman.ahmed@bcw-global.com
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