04 September 2013
Dubai-UAE: 4 September, 2013

Etisalat UAE, one of the largest telecom operators in the Middle East and Africa today announced that its OpCos (operating countries) mainly Etisalat Afghanistan, Etisalat Egypt, Etisalat Nigeria and Etisalat Sri Lanka have joined its SmartHub IPX to enhance international mobile services.

The Internetwork Packet Exchange (IPX) is a GSMA standard based global hub for mobile operators to enhance the quality and depth of international services, such as voice, signaling and data exchange through a single connection. Etisalat Carrier & Wholesale Services (C&WS) operates the first and only IPX hub in the Middle East.

Ali Amiri, Executive Vice President, Carrier & Wholesale Services, Etisalat said: "We are delighted to have our group companies as key members of our growing SmartHub IPX community of mobile operators. IPX is an important strategic initiative which will provide the foundation for virtually all future advanced international mobile services, including faster access to mobile internet content.

"The SmartHub IPX will enable these operators to quickly connect and exchange content specific to their mobile requirements. The joining of these OpCos will make UAE the regional center for mobile internet content, the fastest growth area globally."

The most recent win and setting yet another benchmark for SmartHub IPX is the partnership with Epsilon to provide the Middle East's first network exchange point. This is a major addition to the 'SmartHub' portfolio in 2013 creating for the first time a common network exchange platform in the Middle East.

Etisalat companies can access the SmartHub over the GroupNet MPLS network, deployed to serve a variety of high speed applications.

-Ends-

About SmartHub
Etisalat UAE SmartHub is the largest capacity, content, internet and data hub in the Middle East. SmartHub provides regional access for global service providers and global access to the region. SmartHub includes the Middle East's first IPX for Mobile operators and includes the region's largest portfolio of internet content. SmartHub IX (Internet Exchange) will extend the reach of SmartHub content. Connectivity to SmartHub is provided through a robust and diverse infrastructure of both regional and intercontinental cable systems combined with world class hosting facilities in the SmartHub datacenter a managed by Etisalat's Carrier& Wholesale Services www.etisalat.ae/smarthub

About Etisalat Afghanistan
Etisalat Afghanistan is part of Etisalat Telecommunications Group, headquartered in UAE, one of the largest telecommunications groups in the world. Etisalat Afghanistan launched their services in 2007 and has rapidly become the fastest growing telecommunications service provider in the country with an active base of 4 million subscribers. The company aims to be at the forefront of its market based on quality, innovative services and competitive pricing, with unsurpassed coverage in every province in the country. Since 2007, company has invested US$ 300 million in Afghanistan and is the first telecom company to launch 3.75G services in Afghanistan.

Press release issued by Corporate Communication Department - Etisalat

For further media information, please contact:
Iyad Al Zou'bi,
Etisalat 
Tel 0097126182622 , Mobile 00971506123568 ,
Email: ialzoubi@eitsalat.ae

© Press Release 2013