Khobar, Saudi Arabia; February 18, 2012: United Electronics Company (eXtra), Saudi Arabia's fastest-growing consumer electronics and home appliance retailer, announced today that it has expanded its home maintenance and repair services for electronics, home appliances and air conditioning.

Along with its in-store service locations for a variety of computer and mobile software installations, upgrades and repair services, eXtra currently operates three dedicated service centers across the Kingdom.  

Customers who experience a problem with their electronic items and home appliances, such as televisions, refrigerators or washing machines, can now turn to the "eXtra Care" service for help. Expert technicians will visit the customer's home to inspect the item, with all repairs conducted using guaranteed genuine spare parts. If the technician is unable to repair the product, the customer will not be charged anything.     

Other new services like eXtra's "Pro Clean" service have been designed to keep customer's air conditioning units in peak performance. Customers can also have their home's air conditioning system professionally cleaned and maintained, including free gas recharge if needed.

Customers can now benefit from professional maintenance and repair services without having to leave their homes and by dialing the toll free number 800-124-0900.

"The response from customers to our in-home maintenance and repair services has been overwhelming, forcing us to extend the breadth of our proposition and enabling eXtra to give unrivalled flexibility and convenience to its customers in the Kingdom," said Mohammad Galal, Chief Executive Officer, United Electronics Company (eXtra). "Almost 80 highly trained service personal, 30 trucks and a professional dedicated call center have been put into place to meet customers' needs and expectations from what they have been accustomed to seeing from eXtra. We are now building on a relationship of trust which we believe will differentiate us from our competitors and make us the one stop shop for all our customers' electronics and home appliance requirements."

Currently, eXtra provides the over 10 million customers it serves annually with more than 12,000 products across its 24 stores - serving almost 90 percent of the population of Saudi Arabia. In addition, eXtra recently introduced its online shopping portal www.extra.com, a first-of-its-kind fully fledged electronics and home appliance website in the Kingdom.

eXtra was cited by the Saudi Arabian General Investment Authority (SAGIA) as one of the Kingdom's fastest-growing companies in 2010 and 2011. The company was recently named, for the second consecutive year, as one of the top 50 brands in the Kingdom in recognition of its exceptional growth and sustained commercial success. In 2010, eXtra was also announced as the Best Working Environment in Saudi Arabia by a leading economic newspaper.

-Ends- 

About eXtra:
Founded in 2003 and headquartered in Khobar, eXtra is the largest and fastest-growing consumer electronics and home appliance retailer in Saudi Arabia. The company currently operates 24 stores across the Kingdom, offering over 12,000 products to the more than 9 million customers it serves annually. The company is focused on offering the widest choice in the market at highly competitive prices, while ensuring the best quality of after-sales service and support.

For further information, please visit: www.extra.com

For further information, please contact:                      
Mohammed Jaradat
ASDA'A Burson-Marsteller
Riyadh, Saudi Arabia
Tel: +966-1-217-7250
Email: m.jaradat@asdaa.com

Bashar Kharbat
ASDA'A Burson-Marsteller
Jeddah, Saudi Arabia
Tel: +966-2-657-5194     
Email: b.kharbat@asdaa.com

Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, United Arab Emirates
Tel: +971-4-4507-600
Email: n.nesson@asdaa.com

© Press Release 2012