20 October 2015
Introduces its flagship smartphone- M810, after phenomenal success in India

Dubai, UAE: Buoyed by its thumping success in India, InFocus, the US-based industry pioneer and global leader in the visual communication market is now all set for its launch in the EMEA region. InFocus is entering the thriving smartphone market in EMEA with its flagship device, the M810. Crafted with sublime aesthetics and the most unmatched design flair, the InFocus M810 will be available exclusively on Souq.com, the largest e-commerce platform in the region from 20th October onwards at a striking price of AED 649 in the UAE and SAR 649 in the KSA.

Ronaldo Mouchawar, CEO & Co-Founder of Souq.com commented, "Souq.com is committed to the development of e-commerce in the MENA region of which consumer electronics (smartphones specifically) is the biggest industry sector. Today, Souq.com is championing the factory-to-consumer model through its unique partnerships by opening the market up and providing product diversity for our customers as well as making high-spec, world-leading technology more accessible. InFocus has a heritage that spans almost three decades of success in America, and classic design of the M810 coupled with distinguished specifications are set to make it stand out in the market. We are excited to be exclusive partners and supporting InFocus in this launch."

Speaking on the launch, Sachin Thapar, Country Head, InFocus India and EMEA, said, "Our success story in India and globally can be attributed to the confidence that customers have put in every phone we have launched, which stands for innovation, design and quality. We are excited about the market potential and we believe that we will be able to replicate the growth in this region as well."

He further added, "Our flagship device- InFocus M810 has been a runaway success in India and across the globe, rated very highly by tech experts and bloggers and we are proud to now introduce it in the EMEA region. M810 is the result of a relentless pursuit of design and visual excellence. Each facet of this marvel is comparable only to products that belong to the highest echelons of luxury. The gleaming glass case immediately reminds you of the chrome finish that the most high-end cars sport and the matte metallic portion is an instant throwback to the dials of some of the most exclusive time-pieces in the world."

InFocus has emerged as one of the most celebrated names in the realm of development, manufacture and distribution of LP projectors, LCD projectors, large-format touch PCs and displays, video phones, video calling services, tablets, software and smartphones.

Through a strategic partnership with Foxconn, the global leader in consumer electronics manufacturing and makers of some of the most iconic smartphones, InFocus provides consumers with an array of cutting-edge consumer electronic products such as Mobile phones, Tablets and LED Televisions. Production and assembly is placed in the hands of Foxconn's world-class engineers and technicians, while InFocus's global sales and marketing teams bring these innovative products to the doorsteps of consumers around the world. At its core, the InFocus-Foxconn partnership brings American technological and design innovation to the global marketplace with quality consumers can trust and a price they can afford.

InFocus made its foray in the Indian market in March 2015 and in a short span, it has built a strong base of loyal customers. Its success has been spurred by its superlative products that blend the most unmatched specifications with price points that delight. Besides the M810, the InFocus M2 (3G), M350 and the M530 have all opened to rave reviews and phenomenal sales. 

About InFocus M810
The best-looking smartphone, the InFocus M810 is now here to take the EMEA region by storm with its peerlessly stunning visual appeal. Smashing curves and a luxurious, 'hand-crafted matte metal' frame blend artfully with the shiny glass cover to create a true marvel. A demonstration of the engineering prowess that is invested in the phone is the way the ultra-thin 6.99 metal frame encases the 5.5 inch full HD screen. For those to whom looks matter the most, the InFocus M810 is a dream come true. It is a device that can woo buyers simply by its awe-inspiring looks backed by the most powerful performance in its class.  

The uber-stylish, fluid contours of the stunning smartphone are a study in impeccable craftsmanship. The beautifully curved edges combined with the super slim body create an extremely pleasing visual experience that is soft on the senses and impactful, all at once. The matte finish that perfectly complements the lustrous glass case is a combination that is only seen in premium, limited edition luxury watches. The sleek device gives you the same kind of privileged feeling of indulgence and subtle extravagance as these highly coveted objects!  The unique crown-shaped power key further accentuates the refined and outstanding design language that the M810 encompasses.   

A refined and more intuitive user experience is ensured with the quad-core high speed performance and the Qualcomm® Snapdragon™ 801 processor with exclusive Inlife UI. Equipped with a 13 MP main camera with a true tone LED flash and a 5 MP front camera, the phone delivers exceptional photo quality boosted by an unbeatable portrait enhancer. The full-HD big screen with ultra-thin technology enables a spectacular display and viewing experience. The device comes with a 16 GB internal memory which is expandable to 64 GB and 2 GB RAM. It features Android Lollipop 5.0 OS and will be available in gold color.

Exclusively available on Souq.com No.1 Middle East e-commerce retailer for AED 649 only

·         URL UAE: uae.souq.com/ae-en/InFocus-m810/c/

·         URL KSA: http://saudi.souq.com/sa-en/InFocus-m810/c/

About Souq.com
Souq.com is the largest e-commerce site in the Arab world, featuring more than 600,000 products across categories such as consumer electronics, fashion, household goods, watches or perfumes. Today Souq.com attracts over 30 million visits per month and is fast growing as more consumers shop online in the Arab world.

Often tagged as the "Amazon of the Middle East", Souq.com operates both as a retail site and as a marketplace for third party sellers. It offers a convenient and safe online shopping experience with online payments, option to pay cash on delivery and free returns.

For more information, please contact:
Tanu Chopra
Impact Porter Novelli
t.chopra@ipn.ae
Tel: +971 4 330 4030 / +971 5225 40702

© Press Release 2015