A customer wearing a mask depicting Apple's co-founder Steve Jobs, who have been waiting in line to purchase Apple's new iPhone 8 and 8 Plus, shares high-fives with Apple Store staff at the Apple Store in Tokyo's Omotesando shopping district, Japan, September 22, 2017.

The first customers arrive to purchase a new iPhone 8 at the 5th Avenue Apple store in New York City, U.S., September 22, 2017.

One of the first customers celebrates his purchase of the new iPhone 8 at the 5th Avenue Apple store in New York City, U.S., September 22, 2017.

The first customer in line is greeted by Apple store employees to purchase a new iPhone 8 at the 5th Avenue Apple store in New York City, U.S., September 22, 2017.

First buyer Ray Yokoyama holds Apple's new iPhone 8 Plus and new Apple Watch after purchasing them at the Apple Store in Tokyo's Omotesando shopping district, Japan, September 22, 2017.

Apple's new iPhone 8 (R) and 8 Plus are seen after they go on sale at the Apple Store in Tokyo's Omotesando shopping district, Japan, September 22, 2017.

A customer's Apple Watch Series 3 is placed on the counter while she is purchasing it at the 5th Avenue Apple store in New York City, U.S., September 22, 2017.

A customer (C) holds his Apple's new iPhone 8 Plus after it goes on sale at an Apple Store in Shanghai, China September 22, 2017.

One of the first customers pays for a new iPhone 8 at the 5th Avenue Apple store in New York City, U.S., September 22, 2017.