YouGov’s daily brand tracking tool, BrandIndex, considered the opinions of respondents aged between 18 and 34, collected online over the past year, to discover the 10 brands they have been talked about the most positively with friends and family, whether in person, online or through social media.

In the UAE, the top 10 list is dominated by digital brands. However, KFC is the brand that has shown the greatest positive movement and has climbed up to fifth from eighth last year. On the other hand, WhatsApp has had the toughest year out of the top 10 brands and fell four places to tenth in this year’s rankings.

In Saudi Arabia, Almarai has witnessed the greatest movement in the top ten rankings and has jumped up five places from tenth in 2018 to fifth in 2019 rankings. In Egypt, three brands made a fresh entry into the list of top 10- Dream Park, Huawei and Souq.com while in the UAE, Emirates NBD re-entered the top 10 list, after falling out last year.

One of the interesting movements in the region concerns two of the leading electronic giants- Apple and Samsung.  In the UAE, Apple remains in third this year, while Samsung slipped down one place to sixth. In Saudi Arabia, both brands have noted a decline in their ranks by one place, and currently sit at fourth and ninth, respectively. In fact, Apple has recorded a year-on-year decline in Saudi Arabia, from leading the rankings in 2017, to third in 2018 and now fourth in the 2019 rankings. In Egypt, neither of these brands rank in the top 10 brands.

YouGov also revealed which brands have experienced the greatest uplift in positive Word of Mouth score over the past 12 months. In the UAE, global streaming giant Netflix has recorded the greatest improvement in its brand perception since last year, increasing its Word of Mouth score by 10.9 points, from 57.5 last year to 68.4 this year. In Egypt, YouTube recorded the greatest improvement, increasing its score from 52.0 last year to 62.8 this year. In Saudi Arabia, Huawei is the top improver of 2019, with an uplift of 8.0 in Word of Mouth score.

In fact, Huawei seems to be creating positive chatter across all three markets and has shown the greatest improvement in all three countries. In Egypt, it ranks seventh in the list of top 10 brands of 2019, while in the UAE, it is the fourth best improver of this year. In Saudi Arabia, not only is the Chinese manufacturer the top improver of 2019, but its consistent progress has also landed it a spot in the list of top 10 brands this year at eighth.

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.