Dubai, United Arab Emirates: Shoppers get ready! The most eagerly awaited retail rush of the year is almost here – the Dubai Shopping Festival 12-Hour Sale.

On 26 December, Majid Al Futtaim Malls across Dubai will host the 12-Hour  Sale, with huge savings of 25 per cent to 90 per cent available at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, My City Centre Al Barsha and City Centre Al Shindagha. Running from 10am to 10pm, the epic one-day promotion includes mega deals on everything from the latest big brand fashion lines, electronics, childrenswear and much more.

Shoppers who spend more than AED300 at any of the participating malls during the 12-hour Sale will enter a special prize draw to win One Million SHARE points.

For the chance to become the first DSF 12-Hour  Sale SHARE Millionaire winner, customers should download the MAF SHARE Rewards app to their mobile and scan their shopping receipts to the value of at least AED300. The winner will be announced 48 hours after the promotion has ended.

The DSF 12-Hour Sale also marks the first day of the annual DSF with malls and stores around Dubai offering savings of up to 75 per cent.

For more information, please visit @dsfsocial on social media channels and www.mydsf.ae 

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events. 

For further information, please contact:
Dubai Tourism
mediarelations@dubaitourism.ae
[+971] 600 55 5559
[+971] 4 201 7631

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