• Limited-edition roll out in selected GCC markets including UAE, KSA and Kuwait

Jeddah, KSA, 17 September 2019:  Discover the flavour of Japan with KitKat Green Tea Matcha this fall, now available across major retailers in the UAE, Saudi Arabia, and Kuwait. The limited-edition four-finger treat, is manufactured using UTZ-certified cocoa beans and real Matcha green tea from Japan and China. “Have a Zen Break” with KitKat Green Tea Matcha, unwind and come back refreshed!

KitKat Green Tea Matcha is inspired by one of the most popular of the 350+ KitKat varieties that have been available in Japan over the years, and successfully launched in the UK and Europe earlier this year. Matcha is a traditional drink made from powdered green tea that has been enjoyed for centuries in Japan, often as part of an elaborate tea ceremony. In KitKat Green Tea Matcha, it is combined with smooth white chocolate to give a sweet and fragrant flavor without any artificial colours, flavours or preservatives.

Commenting on the market launch of KitKat Green Tea Matcha, Emile Douaihy, Business Executive Officer of Confectionery & Snacking at Nestlé Middle East said: “We know chocolate connoisseurs throughout the world love experiencing new combinations of KitKat. And we’re very excited to be able to offer this limited-edition product, inspired by the flavours of KitKat in Japan, to our fans here in the region. KitKat Green Tea Matcha has been received with great response in other markets, and we can’t wait to see the reaction of our consumers here in the region.”

The new launch follows on from the introduction of the limited-edition KitKat Ruby in 2018 that gave chocolate lovers a chance to embrace the pink chocolate trend sweeping the world. Following the incredible success of the brand’s limited-edition creations in the last decade, Nestlé’s KitKat plans to continue delighting consumers with innovative product releases every year.

-ENDS-

About KitKat   

KitKat is a perfect balance of chocolate and wafer first launched in the UK in 1935 as 'Chocolate Crisp'. The KitKat brand name and logo was introduced on pack in 1937. Today, the iconic brand is present in more than 80 countries.

The famous “Have a break, have a KitKat” strapline was first used in 1958 and has been used without a 'break' ever since. KitKat is the first global confectionery brand to be sourced from 100% sustainable cocoa.

About Nestlé Middle East

Nestlé Middle East’s heritage goes back over 80 years to 1934 when the first import operation was set up in Lebanon. Today, Nestlé Middle East owns and operates 18 factories and provides direct employment to more than 13,000 employees who are all committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. It also provides indirect employment to several thousand more.

The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: dairy products and infant nutrition, bottled water, chocolate and confectionery, coffee creamers, breakfast cereals, culinary products, health science, skin health, and Pet Care, among others. Nestlé Nido, Nestlé NAN, S-26, Progress, Maggi, Nescafé, KitKat, Coffeemate, Nestlé Cerelac, Nestlé Fitness, Nestlé Pure Life, Nespresso, Optifast and Cetaphil are just some of the brands available in the Middle East.

For more on Nestlé Middle East activities, you can visit the following social media pages:

Facebook: https://www.facebook.com/NestleMiddleEast/ 

Twitter: http://www.twitter.com/nestleme 

Flickr: https://www.flickr.com/photos/nestleme/ 

Website: www.nestle-me.com 

Nestlé in Society report: www.nestle-me.com/en/csv  

For more information, please contact:
Rainer Mueller
Communication Director
Nestlé Middle East                                                                                         
Email: Rainer.Mueller@AE.nestle.com 

© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.