UAE -  On Thursday, the company announced the launch of two entities in China, one on the mainland and the other in Hong Kong, kick starting noon's Asia operations. Noon aims to establish a trusted network of high-quality Chinese brand owners with unique offerings, to bring the best range of products to customers in the Middle East.

"China's booming e-commerce market has one of the most active marketplaces in the world," said Mohamed Alabbar, founder of noon. "We're also looking to partner with top brand owners and marketplace platforms to help us curate a wider and more diverse assortment of products for our customers in the Middle East. As always, customer experience is at the core of all that we do."

A dedicated noon team, with support from Chinese counterparts, has been working on the ground to meet directly with local brand owners and cultivate valuable business relationships, showcasing noon's attentive and unique approach to digital commerce. To further grow local partnerships, noon will also be soon establishing a permanent office space in China. Furthermore, noon is expanding its logistics capabilities in China and the region to ensure smooth and fast delivery of Chinese brands to Middle East customers.

Alabbar also offered his thoughts on an expansion into other territories, saying: "Moving forward, we have to look at these other Middle Eastern markets. I think we should not be very shy even to look a little bit East. We should really look at Pakistan and countries like that, because they've got 180, 190 population out there. And I think if you were to go to North Africa, the same thing, the base is quite good in that the area as well."

Asked about the company's plans for the GCC, Faraz Khalid, CEO of noon, noted that customers in the UAE and GCC can expect the reliability of shopping locally with a catalogue that continues to expand rapidly. "Customers in the region can expect more choice with a wider catalogue of products available to them and a simplified shopping experience because we will fulfill the order from start to finish." 

 

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