Dubai, UAE: – Millennium Hotels and Resorts’ lifestyle property Studio M Arabian Plaza Hotel & Hotel Apartments recently forged partnership with DGrade, a Dubai-based Eco-clothing company to launch an environmental campaign called Simply Bottles. 

Simply Bottles works with companies such as schools, hotels, and organisations to increase the recycling rates of PET plastic water bottles. Launched in time for World Environment Day, the initiative focuses on creating a sustainable way to recycle waste into everyday products, such as high-quality shirts and bags.

Ursula Chidiac, General Manager, Studio M Arabian Plaza said, “Environmental sustainability is vital in the operations of the hotel. Beyond delivering high-standard hospitality service, we strive to be good stewards of the environment in the way we operate and serve.”

“We are honored to tie up with DGrade, a company that advocates our cause to fight climate change and specializes in turning PET plastic bottles into quality products. Their process of turning plastic bottles into high-quality textiles is truly innovative and sustainable.” added Chidiac.

The recycling process begins with collecting plastic bottles from the hotel then washing, flaking and melting the plastic to produce short fibres. These fibres are then spun into recycled yarn and woven – just like a conventional fabric - to make environmentally-friendly clothing. In addition to reducing plastic to landfill, DGrade’s manufacturing process also uses 20% less water, 50% less energy and produces 55% fewer carbon emissions compared to conventional polyester yarn manufacturing.

Founder of DGrade, Kris Barber, states, “It’s only through working together with organisations like Studio M Arabian Plaza that spread awareness for recycling and the Simply Bottles initiative that we can reduce plastic to landfill. Their commitment to recycling water bottles and working with the local community to increase recycling rates is extremely valuable and plays an important role in supporting sustainability in the UAE. In turn, DGrade will ensure that all the PET plastic collected via the initiative is recycled at our plant in Dubai South, providing consumers with the confidence that their plastic is truly being recycled locally in the UAE.”

The UAE produces more than 2.75 billion plastic water bottles per year and 94% of the recyclable plastic goes to the landfills which causes major environmental damage and can also cause harm to animals and marine life when not recycled or disposed of properly. It takes only 10 plastic bottles to create one shirt.

Studio M Arabian Plaza is calling people all over the UAE to help power the movement by doing their bit in discarding single-use plastic items into recyclable bins and join the global efforts to beat plastic pollution.

For further details about the joint recycling initiative with Studio M and Simply Bottles, contact +971 4 215 4444 or marketing.smap@millenniumhotels.com 

-Ends

About Studio M Arabian Plaza Hotel & Hotel Apartments

The Studio M Arabian Plaza Hotel & Hotel Apartments is a three-star, chic urban hotel concept with 223 rooms and 100 apartments.  Conveniently located next to Al Qiyadah Metro Station, seven minutes away from the Dubai International Airport with direct access to Arabian Plaza. The hotel is designed for the self-sufficient and the independently minded traveler looking for fresh, minimalistic and tech-savvy comfort.

An exquisite F&B offering is available within the hotel with a new urban grab and go concept for the guest on-the-go. The hotel is also equipped with a well-designed gym and a lap pool, dynamic workspaces or co-working areas integrated into the lobby design and a coffee shop that serves as an informal meeting space.

The hotel is managed by Millennium Hotels & Resorts, Middle East & Africa (MEA), recognized as one of the fastest growing hotel management companies in the region.

About Millennium Hotels & Resorts

Millennium Hotels & Resorts plc is a dynamic, global hotel company, which owns, asset manages and/or operates over 130 hotels worldwide. With almost 40,000 rooms worldwide, the company is present on all continents with a portfolio of brands which serve different market segments, representing quality and value in every class.

From a single property in Abu Dhabi, Millennium Hotels & Resorts, Middle East & Africa has expanded into various neighbouring destinations and is now recognised as one of the fastest growing regional hotel management companies in the Middle East & Africa. Along the way, the company has cultivated partnerships with reputable and respected owners. Millennium Hotels & Resorts currently operates 40 hotels, has 14 hotels due to open within the next year and 35 hotels in the pipeline across the region.

For more information, please visit www.millenniumhotels.com 

About DGrade DWC LLC

DGrade is the original Eco-clothing company making products made from recycled plastic bottles. Providing a closed-loop supply chain, DGrade recycles local PET plastic water bottle waste into high-quality Greenspun™ yarn, to produce a wide range of products including clothing, caps, bags and more. In addition to its own branded product lines, DGrade also develops apparel and accessories according to client specifications, serving a broad range of B2B customers.

Simply Bottles is a DGrade initiative aimed at increasing recycling rates of plastic water bottles in the UAE. Working with numerous companies and more than 100 schools, the Simply Bottles program reduces waste to landfill by facilitating recycling and conducting awareness campaigns. All PET water bottles collected through the initiative are recycled into clothing and accessories at their manufacturing facility and throughout the DGrade supply chain.

DGrade is based in Dubai World Central, where it is building the Middle East’s first bottle-to-yarn manufacturing facility.

For more information visit www.dgrade.com  or follow us @dgradeclothing on Facebook, Instagram and LinkedIn.

© Press Release 2019

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