The annual business-to-business (B2B) exhibition will give Middle East buyers, currently worth over $75 billion, access to the world’s leading technology solution providers and experts in the hospitality sector.

Frank Wolfe CAE, CEO of HFTP, said: “Dubai has an image of doing things big, bigger and biggest. Dubai has emerged as one of the fastest growing smart cities in the world. With such visionary leaders Dubai will soon become the smartest city of the world. With Expo2020 and such a huge influx of tourist, hospitality industry will take the center stage in positioning Dubai as the smartest city. HITEC Dubai gives an opportunity for regional hospitality buyers to introduce latest technologies into their organizations.”

According to recent industry reports, Dubai attracted $21.66 billion worth of foreign direct investment in high-end technology transfers in three years. This consequently earned the emirate the top rank globally in 2018 in the share of FDI in technology transfers like artificial intelligence (AI) and robotics.