Dubai, UAE: Binghatti Beverages, the beverage manufacturing arm of Binghatti Holding, is poised to make an impact at the 25th edition of Gulfood, the world’s largest annual food and beverage trade exhibition taking place at the Dubai World Trade Centre (DWTC) from February 16th to 20th. The company will unveil its latest ground-breaking products in its stand number Z5-D54 located in Za’abeel Hall 5. 

Established to provide world-class beverages catering to the unique tastes of the Middle East, Binghatti Beverages focuses on capitalizing on the region’s growing FMCG industry by commercializing the traditional juice flavours ethnic to the Middle East. The company intends on using its platform at Gulfood to unveil and showcase its latest product BeastMode Energy Drink and brands in the UAE and hit the ground running with its state-of-the-art production facility in Kizad, Abu Dhabi.

BeastMode is a specially created formula containing everything you need to “Train like a Beast” Binghatti Beverages has tapped into the Energy Drinks sector with a vision to ignite, fitness enthusiasts, and adrenaline seeking individuals with a power burst of energy, it also recently kick started its “BeastMode Lamborghini Roadshow Activation” to co inside with the Gulf Food Exhibition. The BeastMode Lamborghini offers huge prize giveaways daily, simply spot the Lamborghini, to claim your code. The innovative product is available across UAE, at numerous locations, as well as on Noon and delivery platforms.

Commenting on the Launch of BeastMode at Gulf Food 2020, Muhammad BinGhatti, CEO and Head of Architecture at Binghatti Holding said: “People’s lives are moving at a fast pace, and they are looking for beverage options that can aid as a stimulant in providing mental and physical stimulation, people consume energy drinks for a variety of reasons, one of the most popular is to increase mental alertness by improving brain function, and recent studies have indicated that energy drinks can indeed improve measures of concentration, and reaction time. Over the last year, our sales have grown exponentially, and we see our new products as a natural extension of our company” BinGhatti added. “Gulfood is the world’s premier event for FMCG which has over the years proved to be the ideal platform for us to showcase our latest products and achievements to different visitors and businesses. We intend on capitalizing on our position at the event to meet with the best agents and distributors in the region in our quest to become the number one beverages company in the Middle East.”

The fast-growing company invested more than AED 500 Million in its Kizad based production facility with a plot spanning over more than 1 million square feet. This facility produces several products, such as Raubi of London and Raubi Milk, which are sold at many large Hypermarkets and Supermarkets across UAE, in addition to many different cooperatives. The company also exports its products to several markets in the Middle East and Africa and is supported by its own FMCG distribution firms located in the UAE, Lebanon, Jordan, Iraq, and the UK.

Binghatti Beverages has begun implementing its aggressive growth strategy with intentions to enter new markets in the GCC and Africa before expanding into the massive markets of India, Pakistan, China, and Southeast Asia. The company plans on using the UAE’s diverse cosmopolitan community as a baseline for predicting trends in the FMCG industry over the next five to ten coming years. 

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About Binghatti Beverages: 

Binghatti Beverages, the beverage manufacturing arm of Binghatti Holding, was established to provide world class beverages catering to the unique tastes of the Middle East region and Africa. The company focuses on capitalizing on the region’s growing FMCG industry by commercializing the traditional juice flavours ethnic to the Middle East. The fast-growing company invested more than AED 500 Million in its Kizad based production facility with a plot spanning over more than 1 million square feet

For more information, please contact:
Sophia Syed
Email: Sophia.syed@binghatti.com
Tel: +971 56 329 5455

© Press Release 2020

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