20 April 2016
KUWAIT: Al Sayer Group Holding has participated as one of the sponsors in the 6th Middle East & North Africa Renewable Energy Conference which was held under the patronage of His Highness The Emir of Kuwait Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah. MENAREC 6 was based on the theme 'Renewable Innovations Towards Sustainable Energy' and one of the key objectives is to promote renewable energy as an essential and strategic part of the energy-mix for all countries. Ambitious plans of the State of Kuwait for building a renewable energy generation to cover 15% of Kuwait's consumption by 2030 were also discussed.

According to Mr. Mohamed Naser Al-Sayer Managing Director CSR Committee "As a leading Kuwaiti company with a long history of modeling a commitment to quality and eco-friendly aspects, Al Sayer has a special responsibility to set an example of sustainable business practice in Kuwait and in the Gulf region. We are taking extreme care towards our sustainable business concept, to cover every dimension of our operations - financial performance, social responsibility, worker and customer well-being, and care for the environment - all working hand in hand."

Sustainability vision of Al Sayer Group is to become a reliable pace-setter and recognized regional leader by adopting the best sustainability practices in business. Some of the important efforts initiated by Al Sayer Group to support Renewable Energy include:-

• 42 kWp solar power generation at Toyota Ardiya facility
• 12.5 kWp solar power generation at Al Sayer Farm
• 50 kWp generated at Toyota Ahmadi center
• 1 mWp produced from Al Sayer Toyota City
• Approximately a total 4 mWp which will be produced by Al Sayer Group from various projects per day reflecting strong progress

Nehad Haj Ali Manager Corporate Sustainability and Responsibility said "Our partnership demonstrates our commitment towards the sustainability business aligning with the message of renewable energy and environmental friendly approach, tightly interwoven to tackle current challenges, mainly pollution and global warming."

Al Sayer Group showcased products powered by innovative technology at the venue, emphasizing the significance of renewable energy. The highlight of them was the Prius hybrid car display and the test drive event which attracted attendees in masses.

Toyota Prius Hybrid Revolution - The Future is Now
The Prius underlines Toyota's continued commitment to progressive thinking and being environmentally conscious. Anticipating the 21st century's need for vehicles with exceptional fuel efficiency, successive generations of Prius have showcased Toyota's commitment to environmentally conscientious forward thinking, and led the company's drive towards the creation of the ultimate eco-car. Over 3.5 million satisfied customers have put their faith in the car to make it the world's most popular hybrid.

"I am speechless after test driving this car. It was a fantastic experience behind the wheels, overall an enjoyable driving experience. What I liked most is the smoothness and quietness. Toyota Prius Hybrid has brought a technology revolution, the engineering of hybrid is quite fascinating" said one of the attendees of the event who test drove the car.

Renewable energy run Al Sayer Toyota City
Al Sayer Toyota City, large private investment in the GCC to build 1st industrial green building to adopt GSAS in Kuwait as a best model for Sustainable and energy efficient building. At full run it is expected to produce1 mWp to cater 8% of total power required for the building. Toyota showrooms, insurance units, service stations, body paints and accessories under one roof to take the bold front by ASG to be part of Kuwait's renewable energy vision.

Eco friendly RM Paints & Eco battery
The R-M ONYX HD is an environmentally friendly waterborne basecoat line automotive paint. It complies with the demands of Europe's stringent VOC emissions regulations. 80% less solvent emissions - Up to 90% less waste - Faster drying times - The perfect finish. MNSS body & paint shop is promoting this premium eco-friendly product to its customers.

Eco battery - 25% less led and 25 % weight less than conventional one to help less pollution and CO2 emission.

The Middle East and North Africa Renewable Energy Conference (MENAREC) was born in 2004 and has since become the major platform for renewable energy through the region. MENAREC 6 is organized by the Kuwait Institute for Scientific Research (KISR) and the Energy and Building Research Centre (EBRC) in partnership with the International Renewable Energy Agency (IRENA) and the Federal Ministry of Economic Affairs and Energy (BMWI) of Germany. This event brings together national, international institutions and private companies working in the field of renewable energy application and investment agendas.

© Kuwait Times 2016