02 August 2017
In line with its aim to reinforce its leading market presence in the region

In line with its aim to reinforce its leading market presence in the region, Zyxel Communications, a world-class broadband networking company that provides leading Internet solutions for customers ranging from telecommunication service providers, has announced the appointment of Mamoun Abdullah as the company's General Manager and Head of Channel for the Middle East region. Under his new position with the company, Abdullah will oversee the Middle East's channel operations--placing key focus on identifying, mentoring and managing potential as well as current partners to grow in regional business of Zyxel. Abdullah is expected to lead the company's continuing efforts to establish itself as the most channel friendly company while also implementing strategies that are aimed at increase effectiveness of marketing and communication to maximize the recall factor among channel partners.

With over 16 years of experience in Channel Sales management, business development, managed services, product strategy management and team management, Abdullah is highly experienced in the field of Information Technology, Networking, and Security. He is widely proficient and has an in-depth understanding of market dynamics and related economic, cultural & geopolitical drivers within the Middle East Region. 

Commenting on his new role, Abdullah said: “We will continue to build channel capacity planning, which places key emphasis on recruiting new partners, implementing an effective enablement plan, training and extending the consistent support for all routes to market to enable channel partners growing with Zyxel and increasing their profitability. With a new brand identify, we are looking forward to using partner program tools that will help build and support our partners--allowing them to put more focus on customer-centric solutions and exciting plans for partners.”

Prior to Zyxel, Abdullah previously worked with Unify Middle East, FVC Distributor, Exclusive Networks and Mindware Distributor.  He believes in building trusted business relationships with channel partners to deliver the business commitment as partners are important for us to optimize our success. He will be based in Zyxel’s Dubai office and will be reporting directly to David Sorensen, Regional Director for Northern Europe, Benelux and Emerging Markets.

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About Zyxel Communications
Focused on innovation and customer-centricity, Zyxel Communications has been connecting people to the Internet for nearly 30 years. Our ability to adapt and innovate with networking technology places us at the forefront of creating connectivity for telcos and service providers, business and home users. 

Zyxel is building the networks of tomorrow, unlocking potential, and meeting the needs of the modern workplace — powering people at work, life, and play. Zyxel, Your Networking Ally.

·         1,500 passionate associates worldwide

·         100 million devices creating global connections

·         700,000 businesses working smarter with Zyxel solutions

·         150 global markets served

For more information please visit: www.zyxel.com

A refreshed vision calls for changes inside and out, starting with a new look. The graphical twist to the letter x at the center of the new Zyxel logo shows how Zyxel connects customers to their potential with both wired and wireless connections.

© Press Release 2017