Zain Bahrain partners with Rotary Club of Adliya to host the '7ewar 3.0 Forum' youth initiative

The '7ewar' initiative is themed to spread awareness about the need for inter-generational communication around the post pandemic working world in Bahrain

Sheikh Abdulla bin Khalid Al Khalifa, Director, Communications

Sheikh Abdulla bin Khalid Al Khalifa, Director, Communications

  • By sponsoring the ‘7ewar’ initiative, Zain Bahrain aims to generate awareness amongst Bahraini youth to help them understand and manage generational differences in the workplace
  • Inspiring community spirit has always been one of Zain Bahrain's core values which is why it continues to support initiatives that focuses on enhancing the skills of Bahraini youth

Manama:  Zain Bahrain, the leading Mobile Broadband network operator in the Kingdom, has partnered with the Rotary Club of Adliya (RCA) to virtually host the ‘7ewar 3.0 Forum’ youth initiative; now in its third edition, to be held on the 7th October 2021. By extending its support to the ‘7ewar 3.0 Forum’, Zain Bahrain aims to generate awareness amongst Bahraini youth to understand and manage generational differences at the workplace in order to create a more productive work environment. The partnership is in line with Zain Bahrain’s Corporate Social Responsibility programs focused on education with a concentration on youth development and empowerment. Inspiring community spirit is one of Zain Bahrain's core values which is why we continue to support initiatives that focus on enhancing the skillset of Bahraini youth and simultaneously create a future competitive workforce which directly contributes to Bahrain's Vision 2030.

The ‘7ewar 3.0 Forum’ initiative comprises of a series of discussions and presentations with the purpose of facilitating meaningful dialogue between young professionals (Generation Y and Z) and senior management (Generation X and Baby-Boomers), which will be facilitated by Amal Al Kooheji, RCA’s Youth Service Committee Chair. The 3-hour virtual forum will be divided into two sessions and will consist of a panel of three millennials and three Executives from Generation X and Baby Boomers and an audience from both generations who will play a key role in the discussion process, becoming heavily involved in contributing to ideas and solutions to the problem at hand. During the first session, the audience will be listening to a panel comprised of the two generations, discussing and debating the main topic, ‘The Pandemic - its Impact on Work and the Workforce.’ There will be discussions around ‘Creating work-life balance and mental well-being; flexi-work mode concepts, Employee engagement during COVID and back to work – what is the new normal?’ 

Dr. Akbar Jaffari, CEO, JAFCON Consultants, Tan Sri Dato’ Dr. R. Palan, Pro Chancellor, University of Cyberjaya (UOC) and Social Entrepreneur, Malaysia and Mrs. Rana Al Majed, Acting Director, Human Resources, Zain Bahrain will be on the panel during the first session of the forum. Joining them on the opposing panels, are a group of active millennials, Mr. Abdulrahman Abdulla, Research and Strategy Specialist at Zain Bahrain, Mr. Sanket Kothari, Past President, Rotaract Bahrain, Consultant, KPMG and Ms. Sara Adel Al Sayed, a Special Education Assistant at the U.S. Department of Defense.   The second session will have the attendees split into teams to discuss solutions to the challenges and will consist of presentations by the participants in the main audience space. Overall, the virtual 7ewar 3.0 Forum is intended to bring about practical solutions to the challenges faced by companies in Bahrain by bringing decision makers and youth together to improve workplace productivity.

Commenting on the successful meeting, Sheikh Abdulla bin Khalid Al Khalifa, Director, Communications & Investor Relations at Zain Bahrain said, “We have always believed that targeted investment in Bahraini youth will result in sustainable development and hence have constantly partnered with entities that contribute to the training and development of various skills that empower our youth. By partnering with the Rotary Club of Adliya, we aim to further enhance the communication bonds to manage an increasingly multigenerational workforce. The partnership comes in line with Zain Bahrain’s continuous efforts to support youth empowerment and upskilling of local talent. We are glad that the ‘7ewar 3.0 Forum’ is catering to a very important and relevant topic and is highlighting how employees of different ages experience, react and adapt to the intense change brought about by the COVID-19 pandemic. We would encourage more Bahraini youth to join this discussion as it can be a catalyst for motivation to enhance communication skills and learn problem-solving in the workplace.” 

Amal Al Kooheji of Rotary Club of Adliya leading 7ewar 3.0 further added that “7ewar is an annual multi-generational discussion that is aimed to bridge the gaps between different views and practices that exist in organisations today.  Rotary Club of Adliya aims to empower youth and make their voices heard by policy and decision-makers in corporates, in order to have more productive working environments.  We are looking forward to our first virtual event and are proud to be partnering with Zain Bahrain, as it represents an extremely successful and unique model for youth engagement within its workforce in the Kingdom of Bahrain.”

Zain Bahrain continues to invest in distinct initiatives that empower Bahraini youth and aims to bridge the gap between education and future market requirements by supporting youth with the latest skills required to advance their career paths and contribute to the Kingdom’s future growth. 


For press inquiries, please contact:
Karen Paes
Gulf Marcom W.L.L 

About Zain Bahrain 

Zain Bahrain, a telecommunications industry innovator focused on enhancing customer experience, was awarded a mobile telecom license on 22 April 2003 and commenced commercial operations on 28 December 2003. The operation promptly placed Bahrain on the world telecom map through the introduction of many mobile technology innovations that continue to this day with nationwide high-speed 4G LTE and 5G services being offered through the Kingdom's most advanced mobile network. Zain Bahrain, listed on the Bahrain Bourse (Ticker: ZAINBH), is part of Zain Group, a leading telecommunications operator across the Middle East and Africa, which provides mobile voice and data services to 48.5 million active customers as at 31 March, 2021. With a commercial presence in seven countries, Zain operates in Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan, and South Sudan. In Morocco, Zain has a 15.5% stake in 'INWI,' through a joint venture. For more information, please email  or visit: 

Send us your press releases to

© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases