02 November 2016
Dubai, UAE - The cream of Dubai society were out in full force this weekend to join Rolls-Royce Motor Cars AGMC, the sole and authorised representative for Rolls‑Royce Motor Cars in Dubai, Sharjah and the Northern Emirates, in celebrating the exclusive launch of the world’s first ever ‘Rolls-Royce Boutique’ at its premises in City Walk.
The highly progressive new experiential showroom concept was launched by Mr. Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, Stathis I. Stathis, Managing Director of AGMC and Mamdouh Khairallah, General Manager of Rolls-Royce Motor Cars AGMC, amongst a VIP guest list of Rolls-Royce owners, dignitaries and local celebrities including actress Mayssa Maghrebi, Emirati musician Fayez Al-Saeed, and Italian jewellery designer Roberto Coin, who displayed some of his rarest hand-crafted pieces to the discerning clientele.
Guests were treated to a tour of the Boutique’s experiential areas including the Inspiration Studio, Bespoke Atelier, Interactive Spirit of Ecstasy and Pinnacle Café, each featuring different examples of artisanal craftsmanship including displays of rare woods, leathers, paints, piping and stitching, Bespoke tailoring from La VIlla, Cigar rolling from Casa Del Habano, rare and antique Rolexes from Momentum, fine furnishing from Four Seasons Ramesh Gallery and a host of entertainment such as Jazz band, Opera singer and Saxophonist.
In addition, a small ceremony was held to present the key to the first Rolls-Royce Black Badge motor car in Dubai to its new owner Mr. Aslan Atakshiyev.
The product of a multi-million dollar investment from AGMC, the generously-appointed facility spans 7,300 sq. feet and features top-to-bottom vectorized pixel-animation screens on the external windows, visible to passers-by from the road and sidewalk. The Boutique is set to become a place to see and be seen for the region’s most discerning and eminent patrons of luxury.
The Rolls-Royce Boutique is open from 10am to 10pm seven days a week.
© Press Release 2016