- REC plans to organize a rich portfolio of sustainable programs to address vital sectors in the Kingdom in the upcoming period.
- Based on an integrated marketing strategy, Riyadh Exhibitions Company Ltd brings together governmental entities, private sector, international participants and professionals to achieve their goals.
- The MICE sector has tremendous potential to support the economy and attract thousands of investors to the Saudi market.
- We follow the highest standards in organizing the global exhibition and conference industry
- Saudi Arabia hosts over 12 trade and international exhibitions every year.
Riyadh: Riyadh Exhibitions Company Ltd (REC) has announced recently its new “Exhibitions and Conferences Calendar”, which includes a series of specialized international exhibitions that will take place between October 2019 and November 2020. During the press conference that was held at Hilton Hotel Riyadh, it was revealed that the calendar will include events in various fields such as agriculture, construction, healthcare, heavy equipment and machinery, packaging, plastic and petrochemical industries, transportation and electricity.
Mohammed Al-Sheikh, Head of Marketing & PR at Riyadh Exhibitions Company Ltd (REC), stated during the press conference that the MICE sector (Meetings, Incentives, Conferences, and Exhibitions) is growing significantly in the Kingdom due to the Saudi government’s facilitations through the Saudi Exhibition & Convention Bureau (SECB), which confirms Saudi Policymakers commitment to the development of the sector as part of the efforts to support economic diversification away from oil revenues.
Additionally, as explained by Al-Sheikh, Saudi Build which will support the construction sector in the Kingdom. The exhibition, which will be organized by REC in October, will be dedicated to supporting the construction sector in the Kingdom. Additionally, the Saudi Transport and Logistics Service will host a breadth of industry specialists, from courier services, air freight services, shipping agents, safety, to security systems experts. The exhibition is expected to provide unprecedented investment opportunities and projects in the transport and logistics sector.
Furthermore, held concurrently with Saudi Agrofood, Saudi Food Pack and Saudi Organic food, the Saudi Aquaculture Exhibition will provide an opportunity for local and international companies to showcase the latest innovations, equipment and products which can lead the industry towards a prosperous future.
One of the most prominent exhibitions that will be organized in the upcoming period, is Saudi Elenex 2020, which marks its 23rd edition will cover topics relating to Electricity, Alternative Energy, Water Technology and Lighting & HVAC. Saudi Elenex will be held concurrently with Saudi Aircon 2020, the International Show for Heating, Ventilation & Air Conditioning (HVAC).
The Saudi Elenex will present a chance to showcase products, services and technologies to over than 15,000 corporate visitors representing multinationals, SMEs and large-scale organizations from Saudi Arabia and the GCC. It will also secure an unparalleled opportunity to network with government officials, international buyers, consultants and industry specialists, and to foster long-term and mutually beneficial partnerships with local companies to launch joint ventures and projects of common interest.
“We are also always screening the market for developing new programs that can add value to the Saudi Market. Our dedicated team is always seeking to attract international programs and exhibitions to the Kingdom and is also in the business of organizing trade fairs in promising markets in the region”, highlighted Al Sheikh.
He further pointed out that the company's record of achievements in the MICE Sector spans over 39 years, during which, it worked on the development, organization, marketing and implementation of events and conferences in innovative ways characterized by professionalism and creativity. This has contributed effectively to the development of a number of vital sectors in the Kingdom with the support and vision of the company’s Chairman HRH Prince Saud Al-Abdullah Al-Faisal Bin Abdul Aziz, and his professional team.
It is worth noting that the importance of exhibitions being one of the most successful promotional tools in the world through bringing together governmental entities, private sector, international participants and professionals to build a comprehensive promotional base that serves all stakeholders to achieve their goals.
According to Mohammed Al Sheikh, Head of Marketing & PR at Riyadh Exhibitions Company (REC), Globally, the MICE sector (Meetings, Incentives, Conferences, and Exhibitions) accounts for as much as 1% of the world’s GDP, more than US$275 billion annually. As one of the fastest growing economic drivers in our region, the MICE sector has a tremendous potential to boost economic growth across Saudi Arabia by increasing our share of the international trade show and exhibition marketplace. The MICE industry promotes the economic significance of the country and supports the openness of the Kingdom to international players and attracts thousands of investors who are eager to enter the Saudi market.
It is worth noting that Riyadh Exhibitions Company Ltd (REC) enjoys a prolonged and successful experience in the market that was achieved through a comprehensive plan following a systematic approach which includes four main stages: the planning phase, the pre-exhibition phase, the exhibition phase, and the post-exhibition phase. Choosing the right exhibitions, developing identity and branding, planning the exhibition structure, identifying the target exhibitors, and implementing the appropriate marketing plan are all key to the growth of the industry. After that, the logistics part follows, designing the floor plan, providing the on-ground support, all the way to registration, crowd management, media support, and wrapping up the exhibition. All these are just headlines of a complicated and detail-oriented process that enable the company to have a successful portfolio of events.
This has made the Riyadh Exhibition Company a leader in the MICE sector, organizing over 12 international trade shows and exhibitions in Saudi Arabia’s most vital sectors. Moreover, all leading events are all certified by UFI, the Global Association of the Exhibition Industry. UFI approved events are reserved for exhibitions of high quality that meet or exceed internationally recognized standards of organization.
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© Press Release 2019