|21 March, 2019

Rixos Bab Al Bahr Welcomes New General Manager

With more than three decades of regional and international experience, Mehdi Serrour brings progressive methods in leadership and a pragmatic approach to client relationships with strong and proven results operating international luxury resorts across Europe, Asia, Australia and the United States of America

Mehdi Serrour

Mehdi Serrour

Ras Al Khaimah: Rixos Bab Al Bahr has announced the appointment of the dynamic Mehdi Serrour as its new General Manager.

With more than three decades of regional and international experience, Mehdi Serrour brings progressive methods in leadership and a pragmatic approach to client relationships with strong and proven results operating international luxury resorts across Europe, Asia, Australia and the United States of America. He has been mandated with the task of strengthening the iconic ultra-all-inclusive property, enhancing its brand distinctiveness and directing operations, marketing, sales and administrative functions of the resort.

A sports and entertainment enthusiast, Mehdi Serrour began his career in Bermuda where he worked as a tennis instructor for both children and adults. While pursuing his degree in Pennsylvania in the United States of America, he dabbled with several part time jobs including waitering at a restaurant during the day and enjoyed a secretarial role by night. He caught his first break with Club Med in Malaysia, where he went on to clinch the General Manager role by the age of 24, and then rose to the Vice President position by 29. During his 10 year tenure with Club Med, Serrour worked in Singapore, Thailand, Australia, Italy and France.


He then made his move back to the United States of America, where he spent nearly two decades working with hospitality giants such as Accor Hotels and Shangri La. A performance driven individual who has set a standard for service excellence, Mehdi Serrour has successfully opened, rebranded, and upgraded numerous five-star properties as General Manager, all in competitive and challenging environments.

In a statement to the press, Mehdi Serrour said, “My number-one priority is our guests and delivering on the promise of a truly luxurious experience which rivals the reputation of landmark hotels in other world-famous cities”.

“It is a privilege to lead a team of Heartists who are hospitality artists that design guest-centric, personalized experiences that cater above all else, to the heart. We will provide our visiting families and guests with memorable experiences and will uphold the traditions of Rixos Hotels, while striving to further enhance service quality and brand value into the future. Rixos Hotels became a world famous brand and a leader in the Resorts Market by generating plans and solutions with focal attention given to progress. We as Heartists are Entertainers by Nature innovative hoteliers; possess entrepreneurial skills and are rebels by heart thus by not conforming our thinking to the traditional expectations.” concluded Mehdi Serrour.

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About Rixos Bab Al Bahr
Rixos Bab Al Bahr is located on the pristine beach of Al Marjan island, a world-class man- made island, nestled in Ras Al Khaimah, one of the United Arab Emirates’ best kept secrets. Inclusive and exclusive in style, Rixos Bab Al Bahr comprises of three pyramid shaped buildings, each flowing into the next, acting as one complex and intermediating into a main central courtyard and a large swimming pool, complemented with marvelous resort facilities linked with waterways. The Resort accommodates 600 rooms and suites, mostly with spectacular views of the Arabian Gulf, Al Marjan Island and Ras Al Khaimah beachfront. Rixos Bab Al Bahr offers large conference and banqueting facilities, splendid array of multi dining food and beverage outlets and leisure activities featuring the signature Rixos spa with a stunning Turkish Hammam and a temperature controlled outdoor swimming pool, water sports, tennis court, kids and teens clubs, a show stage and a nightclub. Rixos Bab Al Bahr is also the first “Ultra All Exclusive” property of this magnitude in the United Arab Emirates. The resort offers the region an opportunity to explore and enjoy the “Ultra All Inclusive” concept in a tranquil haven of joy, rest and relaxation.

About Rixos Hotels: Natural Entertainers 
Rixos Hotels is one of the world's fastest-growing, all-inclusive resort companies with a strong presence in Turkey, UAE, Egypt, Russia and Europe. In addition to the all-inclusive concept, Rixos offers a variety of trendy Urban Resorts and theme park The Land Of Legends. Rixos currently has 25 resorts and hotels under its brands, representing more than 9,000 rooms. Rixos Hotels welcomes more than 1 million guest annually. Rixos Hotels is one of only a handful of iconic resort brands that caters to both high-end transient and group customers. It is recognized as one of the leading luxury destination brands in Turkey, CIS countries and the Middle East due to its best-in-class facilities, dining options and entertainment venues. Each unique property is able to capture the traditions of its surrounding while providing signature experiences, unforgettable sensory offerings, and unparalleled level of tailored services.

Through Rixos Hotels’ passion for entertainment, activities, gourmet and wellbeing they create a lifestyle experience which immerses everyone on a journey beyond their destination. Families and friends indulge in the carefree approach.  They can think of nothing whilst Rixos Hotels think of everything.

Celebrated cuisine, a spirited vibe, a rich program of activities and entertainment and tranquil rituals ensure guests of all ages to enjoy a feast for the senses, from day to night. Rixos Hotels’ expertise for balancing vibrant, luxury ambience with their multi-generational entertainment and adventures truly defines the Rixos experience.

At Rixos the ultra-all-inclusive is all-exclusive.

For more information about Rixos, please visit 

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