- Yasseen Mansour: “We aim to enhance the competence of future leaders and develop our youth’s skills”
As part of its efforts to bring the world of global business to our communities, Palm Hills Developments, Egypt’s pioneer in real estate, collaborates with SDA Bocconi School of Management to develop a specially designed program for Palm Hills Developments’ Badya, the creative city.
Badya, the latest undertaking by PHD, is a turning point in the real estate industry. The project promises a world of innovation and creativity and complements it with its partnership with SDA Bocconi School of Management. Badya’s vision is to empower life through knowledge and imagination. The collaboration is a perfect representation of both entities since Badya was developed by Palm Hills with the idea of building a city that offers a new school of thought and a new train of comprehension; one designed for every generation, with the goal of discovering talents and nourishing the youth, ultimately providing a better opportunity for growth and education.
SDA Bocconi’s proposal for Palm Hills Developments is a General Management business-focused learning journey, composed of a mix of theoretical face-to-face classes, hands-on activities, guest lectures and online activities, in order to enhance the learning process.
The Executive Master in Corporate and Business Management program designed for PHD aims to boost the skills development of future leaders. It also aims to contribute in orienting and enhancing the career paths of talents.
SDA Bocconi School of Management is part of Università Bocconi, the first Italian University to grant a degree in economics for over 100 years. SDA Bocconi School of Management, founded in 1971 in Milan, is a benchmark in management education through an increasingly international approach, close interaction with business communities, a high-profile research, and innovative teaching.
Palm Hills Developments is a leading real estate company in the Egyptian market, primarily developing integrated residential, commercial real estate and resort projects, as well as the newly-launched, first-of-its-kind city of Badya. Presently Palm Hills Developments possesses one of the largest land banks in the country, with a current portfolio of 29 projects spanning different development stages nationwide. The Company's product offering includes primary homes on both West Cairo and East Cairo, as well as second homes by the Mediterranean Sea [North Coast] & Red Sea.
© Press Release 2019