#MyDubai initiative to be used as an example of the power of resident advocacy at the 3rdGovernment Social Media Summit in Dubai

Dubai - The organisers of the 3rd GCC Government Social Media Summit have announced that the #MyDubai initiative will be used as a case study during the eventtomorrow (17 September), as a demonstration on how social media can inspire advocacy in residents and tourism.

  
16 September 2014
Dubai - The organisers of the 3rd GCC Government Social Media Summit have announced that the #MyDubai initiative will be used as a case study during the eventtomorrow (17 September), as a demonstration on how social media can inspire advocacy in residents and tourism.

Representatives from the Department of Tourism and Commerce Marketing, which manages elements of #MyDubai on behalf of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, will highlight how the initiative has captured the imagination of the residents of Dubai, and discuss ways in which it can contribute to asserting the positive perception of the emirate amongst international audiences.

Committing on the initiative, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing, said: "Launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, this January, the #MyDubai initiative has highlighted both residents' and visitors' passion for this captivating emirate, with thousands of people using the hashtag MyDubai to share their experiences from life in Dubai across various social media platforms. 

"In our view, the best marketers of a city are the people who live in it. Through DTCM's involvement in #MyDubai - including the management of the e-Museum which can be found on @MyDubai on Instagram and a number of projects which curate images, videos and stories of daily life in Dubai - we can broaden the awareness of the true culture and soul of the city amongst international audiences."

Held under the theme of "innovative social networks for effective collaboration & smart governance", this year's GCC Government Social Media Summit willprovide social media experts at government organisations with a platform to network, interact and share best practices. The event will run from 17 - 18 September 2014 at the Sofitel Dubai Downtown andwill attract regional and international communications and social media experts, decision makers and executives.

The summit features six industry-specific workshops, tailor-madeto provide social media professionals from various sectors with an in-depth understanding of how online communications can be used to engage better with their particular audience groups. The Social Media for Tourism session, during which #MyDubai will be discussed, will deliver hands-on training experience and spark simulating discussions about how social networks have impacted the travel sector and how delegates can develop social media strategies that fit well into their organisation's overall strategic objectives.

Experts willalso explore how social media can be leveraged to create a positive national image and how a destination brand can be made social to enhance audience engagement. Tourism-sector professionals choosing to attend this workshop will learn the core elements of a solid social media strategy, including how to understand important audience groups and their social behaviour and how industry trends can impact strategic thinking.

Other than the Social Media for Tourism session, the summit also offers five other bespoke training workshops, provide unique insight and proven social media strategies to sectors such as federal and local government, healthcare, defence, foreign affairs and education.

The 3rd GCC Government Social Media Summit is sponsored by ICUC Moderation Services Inc, Microsoft, IMS Health, Meltwater and Brndstr. Other supporters, partners and key contributors include theMohammed bin Rashid School of Government, Telecommunications Regulatory Authority (TRA), the SaudiMinistry of Culture and Information, Middle East Public Relations Agency (MEPRA),Exantium, the Knowledge and Human Development Authority andFour Communications.


Tweet about the GCC Government Social Media Summit:
Delegates at the GCC Government Social Media Summit will hear key lessons and best practices from the #MyDubai campaign #GSMS14

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About #MyDubai
The #MyDubai initiative was created by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Executive Council, with a request for residents and visitors to join him in sharing photos, videos and stories on social media and show their experiences of Dubai. The intention is to celebrate the everyday lives of the people and communities of the Emirate and show the city that is beneath the landmarks, headlines and superlatives.
The contributions will be shared across social media platforms and in other forms of creative media such as exhibitions and art installations. Launching the initiative, His Highness Sheikh Hamdan said: "A city's story is created by its people and it's time to join together and show the world how 2.1 million people can create one remarkable story: together we will create the world's first autobiography of a city." A selection of contributions can be seen @MyDubai on Instagram, Twitter and Facebook.

About Dubai's Department of Tourism and Commerce Marketing (DTCM)
With the ultimate vision of positioning Dubai as the world's leading tourism destination and commercial hub, Dubai's Department of Tourism and Commerce Marketing's (DTCM) mission is to increase the awareness of Dubai to global audiences and to attract tourists and inward investment into the Emirate.

DTCM is the principal authority for the planning, supervision, development and marketing of Dubai's tourism sector; markets and promotes the Emirate's commerce sector; and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the DTCM portfolio include Dubai Convention and Events Bureau, Dubai Calendar, and Dubai Festivals and Retail Establishment (formerly known as Dubai Events and Promotions Establishment). In addition to its headquarters in Dubai, DTCM operates 20 offices worldwide.

For media inquiries or to request interviews, contact
Aiman Kirmani
M: 055 941 6684
E: GSMS@fourcommunications.com

For Dubai Tourism media enquiries please contact:
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-4507600
Fax: 971-4-4358040
dtcm@bm.com

© Press Release 2014

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