Mall of the Emirates to host and attempt to break the Guinness World Record

With Dubai Summer Surprises mascot

  
Mall of the Emirates to host and attempt to break the Guinness World Record

Dubai, United Arab Emirates: Mall of the Emirates is set to revitalize the Dubai Summer Surprises (DSS) season by hosting a record-breaking activation. From 13 to 16 August, Funko, the pop culture collectibles company, will attempt to break the Guinness World Record for the largest mosaic made from packaged products.

Funko will use its colourful and beloved range of Funko Pop! accessories to create an eye-catching and history-making mosaic of Modesh, Dubai’s famous summer mascot. Developed and operated by Majid Al Futtaim — the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia — Mall of Emirates will host the activation with the support of the Dubai Festivals and Retail Establishment (DFRE).

The record breaking attempt is primed to be one of the highlights of the summer. Visitors to Mall of the Emirates — be it the DSS shoppers, Funko enthusiasts or young toy lovers — are invited to join the excitement and witness history in the making. The event takes place from 10 am to midnight between 13 and 15 August, and from 10:00 am to 10:00 pm on 16 August.

Funko is one of the leading creators and innovators of licensed pop culture products. Funko designs, sources and distributes highly collectible products across multiple categories including vinyl figures, action toys, plush, apparel, housewares and accessories.

Nada Abou Saab, Marketing Director, Shopping Malls (UAE, Oman & Bahrain), Majid Al Futtaim Properties, said: “We are extremely pleased to be partnering with Funko and the DFRE. Funko has a long and proud history of bringing joy to people of all ages, with the company’s famous collectibles now synonymous with fun, excitement and inclusive celebrations of fandom. Emblems of modern popular culture, Funko Pop! accessories are internationally recognised as tokens of family-friendly entertainment. We look forward to thrilling Dubai Summer Surprises shoppers with this exciting activation. As a flagship luxury destination, Mall of the Emirates is renowned all over the world for creating great moments for everyone, everyday. It is only fitting that the mall plays its part in making history and setting world records, while creating more great moments for the communities we serve.”

The Funko Guinness World Record attempt is the latest addition to Mall of the Emirates’ action-packed programme of Dubai Summer Surprises offers and activities. Visitors to the mall are invited to immerse themselves in a rich and diverse array of theatre, art, and dance workshops, while taking full advantage of a wide range of generous promotions and fun activations like the Boom Box located in the Central Galleria.

To find out more about the event, please visit Mall of the Emirates’ website:

Media Contact:
Sami Al Ghadban – Media Relations
E: Sami.alghadban@ogilvy.com   

Disclaimer: All facts and figures in this release are accurate at the time of issuance.

About Majid Al Futtaim 

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 16 international markets, employing more than 44,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in a number of markets across the Middle East, Africa and Asia, operating a portfolio of more than 300 outlets.

Majid Al Futtaim operates more than 500 VOX Cinemas screens and 37 Magic Planet family entertainment centres across the region, in addition to iconic leisure and entertainment facilities such as Ski Dubai, iFly Dubai, Dreamscape and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde and LEGO. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.

www.majidalfuttaim.com 

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