Emax Gears Up for an exciting DSF; Forecasts significant Growth

This DSF, smartphones are expected to drive the industry and TVs, Tablets and Laptops will also grab a lucrative piece of the

Wearables and Smartphones to be key drivers
Dubai, UAE, 27 December, 2016

Emax, the largest electronics retailer in the Middle East, part of Landmark Group, forecasts a significant growth in sales compared to last year's DSF. The retailer predicts an increase of 20% in sales growth, as compared to last year's DSF.

This DSF, smartphones are expected to drive the industry and TVs, Tablets and Laptops will also grab a lucrative piece of the market share. 

In line with this upcoming event, Neelesh Bhatnagar, CEO of Emax said: "Dubai Shopping Festival has today become a global retail platform that has strengthened Dubai's position as a leading shopping and tourism destination. It is undoubtedly the official kick off to the city's shopping calendar."

"Similar to the past years and in fact even more, thousands of tourists will flock to the city to take advantage of terrific deals, hence resulting in increased retail performances. We are offering our customers an extremely rewarding shopping experience, with bigger and crazier offers and deals on bestselling categories.   DSF is a substantial contributor to retailers annual sales revenue every year, of which a major portion is derived from tourists coming into the country for the shopping extravaganza." Bhatnagar concluded.

People in the UAE and the region are passionate about electronics and DSF provides an occasion to fulfil their passion by offering them unmatched discounts across a range of technology products. As a key segment of the retail industry, consumer electronics is expected to maintain its pivotal role in this year's DSF version.

DSF 2016 will be an exceptional month for Emax. As always, Emax promised to provide customers with the most convenient and rewarding shopping experience and this DSF will be another opportunity for the company to fulfill their promise.


To find out more about Emax, please visit www.emaxme.com/ or http://www.facebook.com/emaxme

About Emax:
Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group - the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max. 

Emax currently has 67 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain.

Since the opening of the first Emax store in 2006, the brand has grown to become the number one electronics retailer in the UAE. It has been awarded the 'Power Retailer of the Year' at Channel ME Awards 2014 & 2013. Emax was also honored by the Department of Economic Development (DED) after topping the 2013 Consumer Friendliness Index in the Electronics category.

Emax is credited for pioneering the 'Big Box' concept, offering customers a one-stop-shop for excellence in customer care, convenience, product offering and retail distinction.

Emax represents more than 800 brands, with over 100,000 products across 20 plus categories.  The product range includes: photography, IT, mobiles and telecom,  accessories, sound and vision, home appliances, health & fitness, do-it-yourself,   gaming,   gifting,   personal  care,  car  electronics  & navigation,  home  solutions,  musical instruments, MP3 & portable players, toys, music & videos, security solutions, and more.

For more information, visit www.emaxme.com

Media enquiries, please contact:
Rawan Salam
t : + 971 4 332.3308 
e : rsalam@golin.com

© Press Release 2015

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