Dubai, UAE: Carter & White – Dubai’s rapidly growing luxury bespoke bedlinen and bath linen label, specialising in premium items for the yachting world – has just successfully exhibited at the inaugural Abu Dhabi International Boat Show (ADIBS).
Hosted and organised by Abu Dhabi National Exhibitions Company (ADNEC), the four-day event attracted thousands of local, regional and international visitors, who were treated to a fascinating display of the latest luxury yachts, leisure marine equipment and fishing equipment. As many as 270 exhibitors from 25 countries, as well as leading local manufacturers of luxury yachts, took part in the exhibition.
Launched in 2016 in Dubai by Emirati entrepreneur Marwan Bin Yousef Al Serkal, Carter & White attended the exciting new event hot on the heels of a hugely successful appearance at the glamorous Cannes Yachting Festival, where the company achieved another impressive milestone – becoming the first Dubai label to represent the emirate at the festival.
“It has been an amazing few weeks for Carter & White, topped off by exhibiting at the first ever Abu Dhabi International Boat Show,” said Marwan Al Serkal, Founder, Carter & White. “The number of people who visited the show was beyond our projection. For us, Abu Dhabi is a key market; people in the UAE capital are passionate about the sea and many own their own boats. They adore luxury products too – so our bespoke Carter & White yacht linens were very well received.”
Particularly popular was the new bespoke yacht bedlinen and bath linen collection called ‘Made to Measure’. The collection enables clients to choose the fabric, the embroidery and even add their initials as a personal touch to the linens. The collection is available for both yachts and the home.
The Carter & White stand was also proud to welcome royal interest from Sheikh Nahyan Bin Zayed Al Nahyan, chairman of the Board of Trustees of Zayed bin Sultan Al Nahyan Charitable and Humanitarian Foundation and chairman of Abu Dhabi Sports Council – as well as a number of Sheikhs, ministers, dignitaries and other officials.
About Carter & White
Established in 2016 in Dubai, Carter & White specialises in Egyptian Giza cotton, with products ranging from t-shirts, undershirts, boxers, socks, to more recently bed and bath linens. The company’s Founder and Director is Marwan Bin Yousef Al Serkal, an Emirati entrepreneur with global business experience in several markets, including finance. Carter & White clothing is currently being sold in Dubai and is also available in premium retail locations in the UK and USA. Carter & White’s line is available in Le BHV Marais in City Walk, Dubai, and Galeries Lafayette, Dubai. Products are also available for purchase online.
© Press Release 2018
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