MANAMA, Bahrain  Bolstered by Bahrain Vision 2030, the country’s transport and logistics and retail sectors are supporting the Middle East and Africa’s customer experience solutions market to reach a record high of USD 800 million, industry experts announced today ahead of GITEX Technology Week.

Across Bahrain and the wider region, organizations of all sizes and industry verticals are ramping up their digital transformation, with a focus on leveraging technology to enhance employee, citizen, and customer experiences. As a result, the Middle East and North Africa’s digital customer experience market is set to reach a record-high of USD 800 million, according to a recent report by Micro Market Monitor.

As Bahrain embraces the Experience Economy, organizations can no longer deliver only products and solutions – they need to deliver enhanced experiences. By combining the customer “x-data” with operational “o-data,” organizations can better understand customer beliefs, emotions, and intentions.  As a result, organizations can become Intelligent Enterprises with greater business visibility, focus, and agility.

Customer experience will be a major theme at GITEX, the largest technology event in the Middle East, Africa, and South Asia. Bahraini firms are lining up to attend GITEX, with the theme “Synergizing the Mind and Technology Economy,” Global technology company SAP will exhibit the future of digital employee and customer experiences, “The Future of Business Has Feelings – Change a Feeling, Change a Business.”

“Bahrain Vision 2030 is driving economic growth and diversification, with a key focus on expanding port and airport infrastructure, urban transport and logistics, and new retail opportunities,” said Reham Almusa, Country Manager, SAP Bahrain. “As the Middle East’s customer experience market reaches new heights, GITEX presents a key platform for Bahraini firms to learn how enhancing the end-to-end experience journey can deliver new levels of optimizing costs, productivity, scalability, and ultimately business competitiveness.”

Visitors to SAP can experience “The City of Possibilities” -- how digital transformation is impacting businesses, societies, and our environment. Real life showcases led by the Mercedes Benz EQ’s innovative Formula E race car, the early prototype of SAP’s platform for people of determination to be brought to life during EXPO 2020 Dubai, a Smart Hajj concept digitizing the experience, and a sustainable logistics approach with UPS and Fernhay. Industry vertical demos include robotics, re-imagined café experience, and intelligent healthcare; blockchain applications in universities and ports; employee experience management; and e-sports.

With the SAP C/4HANA customer experience suite, boosted by Qualtrics CustomerXM, organizations can listen, gain actionable insights, and evaluate corporate impact to deliver unparalleled experiences.

Middle East and North Africa organizations can also leverage the SAP solutions running on its local data centers in the region to run in real-time and ultimately optimize customer experiences.

During GITEX, visit the SAP stand at the Dubai World Trade Centre – Hall 6, Stand B1 from 6-10 October 2019. At The Ritz-Carlton DIFC, SAP will host co-located events SAP Customer Experience Live on Sunday, 6 October and SAP Ariba Live on Tuesday, 8 October. Register for an evening full of experiences:  The SAP Sense Evening Experience will take place at the Coca Cola Arena on Tuesday, 8 October.

Visit the SAP News Center. Follow SAP on Twitter: @SAPMENA and @sapnews.

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About SAP

As the Experience Company powered by the Intelligent Enterprise, SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables more than 437,000 business and public customers to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.

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