Dubai, UAE: Superbrands, the independent authority and arbiter of branding, recognised and honoured forty-eight leading brands from the UAE who were awarded Superbrands status at the 15th annual Superbrands tribute event, which was held at the Intercontinental Hotel in Dubai Festival City. The 2019 Superbrands book was unveiled at the event, also dubbed the ‘Oscars of Branding’.

“Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect. Consumers have endless choices and only open their wallets for the brands they really love, ones they feel they can relate to, and ones they feel care about them. The one common trait that all the Superbrands have is that they have started thinking less as companies and more as friends of their customers and the brand-consumer relationship is growing closer,’ said Mr. Mike English, Director, Superbrands Middle East.

With over 2,000 leading brands in the UAE vying for the coveted Superbrands title, only forty-eight scored more than 80% of the total possible mark and were declared Superbrands by the Brand Council. Winning this accolade is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of each brand’s exceptional status. This year, Superbrands were voted not only by the brand council but also by online voting, which has expanded the voting base to almost 2,000 senior managers and marketing professionals.

“A strong brand has to engage with its customers, make customers feel a sense of ownership and instill trust but above all it must always deliver on its promises, which is why getting onto the Superbrands list is both a prestigious accolade and an arduous task as all these criteria need to be met,” added Mr. English.

The 2019 Superbrands book is a coffee table book, which includes a two-page profile of each Superbrand tracing the foundation and development of the brand and a ‘Things You Didn’t Know section’ highlighting interesting facts about the brand and its unique achievements was also unveiled at the Tribute Event.

THE UNITED ARAB EMIRATES SUPERBRANDS COUNCIL:

HE Saud Salim Al Mazrouei, Director of the Hamriyah Free Zone Authority and the Sharjah Airport International Free Zone Authority

John Brash, Founder & CEO, Brash Brands

Laila Suhail, Chief Executive Officer, Dubai Shopping Festival

John Deykin, Branding Expert

Mishal Kanoo, Chairman of The Kanoo Group – UAE & Oman

Colm Mcloughlin, Executive Vice Chairman & CEO, Dubai Duty Free

Hala Badri, Senior Advisor to CEO and Group Communications, ADNOC

Mike English, Director, Superbrands Middle East & North Africa

Dr. Ram Buxani, Chairman, ITL Cosmos Group

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About Superbrands UAE

The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.

The Superbrands organisation was originally set up in London in 1994 where it published the first Superbrands book. Since then it has expanded its operations to 93 countries worldwide including Argentina, Australia, Brazil, China, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Kuwait. Lebanon, Malaysia, Mexico, Morocco, Netherlands, Norway, Pakistan, Philippines, Poland, Portugal, Russia, Saudi Arabia, Singapore, Spain, Sri Lanka, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom and the United States.

Superbrands publishes a series of books including Superbrands, Business Superbrands (on B2B brands), Cool Brands and eBrands - making the series of books the largest collection of insights into some of the greatest brands in the world. To date over 24,000 individual brands have been featured worldwide. For further information on Superbrands, please visit www.superbrands.com

For further information, please contact:
Sharon Divan
OAK Consulting
Email: sharon@oakconsulting.biz 
Tel: +971508444823

© Press Release 2019

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