Levi Strauss & Co is coming back to the stock market on Thursday after more than three decades with a valuation of $6.6 billion dollars - higher than expected.
The San Francisco-based retailer that invented blue jeans in the late 19th century is listing shares just as the 80s blue jeans fashion makes a come back.
Levi's has been working to attract young customers and plans to expand this tailor shop and print bar where customers can customize their Levi's products.
The company is controlled by the descendents of founder Levi Strauss, the Hass family- which will keep 80 percent of voting control following the listing.
Levi's, which also sells footwear, belts and wallets, reported annual net revenue of $5.6 billion in 2018. Its products are sold in more than 50,000 retail locations including about 3,000 standalone stores in 110 countries.
It also has a Japanese arm, Levi Strauss K.K. which is publicly traded in Tokyo.
Levi's shares in the U.S. will trade on the New York Stock Exchange - ticker symbol L-E-V-I