Kuwait City: KidZania Kuwait, the exciting kid-sized metropolis in Kuwait, has renewed a long-term partnership with The Sultan Center (TSC), Kuwait’s leading supermarket and general merchandise retailer. Children can now visit the completely renewed and refurbished supermarket establishment which offers young visitors the opportunity to role-play different jobs or to be customers. The renewed five-year partnership came as a result of the success both parties had witnessed over the past years in accomplishing aligned business and marketing objectives.

By continuing this partnership, KidZania and TSC will continue empower more children in Kuwait, by equipping them with the resources and knowledge they need and providing an enriching and positive experience for children, all with a fun and interactive environment. Through roleplay, children will continue learning about the different jobs in a supermarket including a cashier, a baker and a deli assistant. They can also choose to be customers and shop for groceries, enabling them to identify and understand supermarket procedures, introduce them to the basics of financial literacy and foster their self-esteem and interaction with other children through team-building exercises.

Commenting on the renewed partnership with KidZania, Makram Malaeb, Chief Commercial Officer for The Sultan Center said: “As the leading Retailer, in Kuwait, we are happy to provide kids with the opportunity to have fun through the experience of role playing in renewed and refurbished establishment. Our renewed partnership provides us with an innovative platform to engage with kids and take them through the experiences of choice, brands and value-added consumption which is an important educational aspect of the shopping experience and helps them gain an awareness of the relationship between earning and purchasing. in a friendly fun-filled atmosphere that is part of TSC’s mission. We are thrilled to continue our partnership with KidZania and are proud to be part of its successful journey in Kuwait, we look forward to accomplishing further common goals in the years to come.”

Fernando Medroa, Vice President of Leisure and Entertainment at Alshaya Group said: “We are pleased to renew our partnership with The Sultan Center. At the refurbished establishment kids learn the nuances of typical transactions, operational procedures, inventory control as well as dealing with customers. It is our constant endeavor to enrich the KidZania experience, making it authentic, immersive and rewarding for kids through differentiating platforms where they will discover real-life skills."

With 60 stores across the Middle East, The Sultan Center aims to continue inspiring children and enhance a child's social development; motor skills, coordination sense and provide them with an educational experience through participation in an exercise of trust, respect, tolerance and empathy towards people with different capacities.

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About KidZania:
Much more than a children’s museum or family entertainment center, KidZania takes interactive entertainment and learning to an entirely new level by combining role-playing with real life. KidZania creates a children-centric city experience designed to educate and inspire 4 to 14-year olds - from arriving at the airport, to visiting a city center to exploring the city streets. We replicate the real world in a safe and self-contained over 7,000 square meter children-sized city. As in the real world, children choose activities - such as being a police officer, doctor, journalist or a shopkeeper - and earn money which they can then spend or save. KidZania operates just like a real city complete with buildings, paved streets, vehicles, a functioning economy and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands. The facilities are designed to educate through experience, fostering the development of life skills, but from a children perspective - it's all about fun.

KidZania, Inc., headquartered in Mexico, is privately held. This award-winning concept is recognized globally for its unique blend of entertainment and education for children. The first KidZania opened in Mexico City in 1999. There are currently 20 KidZania attractions in total including Monterrey, Mexico; Tokyo, Japan; Jakarta, Indonesia; Koshien, Japan; Lisbon, Portugal; Dubai, UAE; Seoul, South Korea; Kuala Lumpur, Malaysia; Cuicuilco, Mexico; Santiago, Chile; Bangkok, Thailand; Mumbai, India; Cairo, Egypt and Istanbul, Turkey. To date, more than 20 million kids and parents have visited the facilities globally. The trajectory continues with more facilities in development, including locations in Singapore, Russia and the United States.

KidZania Kuwait is a (7,000 square meter) facility, located in The Mall - The Avenues and is operated by Alshaya.

For more information on KidZania Kuwait, visit:
www.kidzania.com.kw 

For further information, please contact:
Alineh Babaian
Marketing Executive | KidZania
Ministry of Communications
Alshaya Leisure & Entertainment - Retail Division
M.H. Alshaya Co. WLL
P.O. Box 181, Safat 13002, Kuwait
Phone: (+965) 22214260
Email: alineh.babaian@alshaya.com
www.alshaya.com 

© Press Release 2019

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