Dubai: Boutique luxury, lifestyle, retail, e-commerce, hospitality, fashion, sports and entertainment communications agency, YUGEN PR, has been selected as the official public relations and digital marketing agency of House of Amber Dubai Mall, one of the world’s leading brands within exclusive amber jewellery and amber art with roots tracing back to 1933.

With a wealth of experience in the luxury, lifestyle and retail industry, YUGEN PR will be responsible for developing and executing a strategic digital marketing and public relations plan for House of Amber in the UAE, and is set to play an important role in strengthening House of Amber’s Digital and PR footprint as the company looks to expand its market reach and introduce the brand in new markets.  “House of Amber is one of the world’s leading brands for amber jewellery and we are thrilled to share their story on its rich history, uncompromised quality, and world-class design.” says Ian Borromeo, PR Director, YUGEN PR, in a statement.

The magical world of amber takes us 30-50 million years back to the bygone world. It all begins with the immense forests of pine trees in the northern part of Scandinavia. When a tree became damaged, the resin would seep out into the forest floor. The wild glaciers from the ice age and the pre-historic rivers then carried the resin to the North Sea and the Baltic Sea. On its journey through time, the resin hardened and the raw nature formed it into amber – a precious Nordic Gold. 

One of the most fascinating aspects of amber is its ability to preserve insects and plants, which became trapped in the resin 30-50 million years ago. Inclusions such as insects, wood and air bubbles make the pieces even more rare and valuable.
“We are excited to be entering an exciting partnership with the young, vibrant and dynamic team of Yugen PR. We are confident to move forward together to further the success of the brand in the UAE and the rest of the Middle East market.” adds Zena Zeng, General Manager, House of Amber Dubai Mall.

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ABOUT HOUSE OF AMBER
House of Amber was founded in 1933 and through generations we have developed into one of the world’s leading brands within exclusive amber jewellery and amber art. At House of Amber we only create amber jewellery of the finest quality. Our amber gemstones are carefully selected and our jewellery uniquely designed and often set with gold, silver, cold enamel, zirconia or diamonds. In the hands of our skilled goldsmiths and designers, jewellery of both classic and modern design is created. 

The magical world of amber takes us 30-50 million years back to the bygone world. It all begins with the immense forests of pine trees in the northern part of Scandinavia. When a tree became damaged, the resin would seep out into the forest floor. The wild glaciers from the ice age and the pre-historic rivers then carried the resin to the North Sea and the Baltic Sea. On its journey through time, the resin hardened and the raw nature formed it into amber – our precious Nordic Gold. 

Amber is found in the ground or in the sea, from where it is washed up onto the beach with driftwood, seaweed and mussel shells.

One of the most fascinating aspects of amber is its ability to preserve insects and plants, which became trapped in the resin 30-50 million years ago. Inclusions such as insects, wood and air bubbles make the pieces even more rare and valuable.

With shops all over the world, House of Amber is part of a global retail network. In House of Amber’s exclusive shops and online you will find our large selection of amber jewellery and amber art. The high quality of our amber jewellery is guaranteed by Copenhagen Amber Museum, which was founded and run by some of the most knowledgeable amber experts in the world. We offer a worldwide service and guarantee that all pieces of amber come from one original piece of amber.

© Press Release 2019

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