04 October 2015
'VSUN DNA' Race Red Limited Leather Edition released

Dubai: Dubai-headquartered VSUN Mobility, a global manufacturer of affordable, high quality next-generation smartphones, today launched its DNA range of smartphone with over-the-air upgradable features.

The DNA range was unveiled by Mahesh Chotrani, Assistant Vice President, Jacky's Electronics and Swithin D'Silva, Regional Director VSUN, at Gitex Shoppers at a colourful launch function, attended by media and shoppers.

Speaking on the occasion, Chotrani described Vsun as the fastest growing brand among smartphones and predicted that it would dominate this segment within the next 3 or 4 quarters.

Haitham Kalakeche, CEO of VSUN, said: "VSUN's latest smartphones incorporate pioneering technology which automatically updates their software with our latest software on a regular basis.  Our participation in GITEX in collaboration with our retail partners is a clear reflection of our strong bonding with them.  This is the model we follow in all the 15 countries we now operate in." 

Swithin D'Silva, Regional Director VSUN, commented:  "We are pleased to launch our Race Red DNA Limited Edition smartphones with handcrafted leather and laser cut finishes at the region's biggest technology platform.  Our month- long campaign 'VSUN Awesome' is a testament to the investments we are making for the channel and our commitment to our loyal customers whose ranks are swelling across the Middle East, Africa, Russia and the CIS region."

The Race Red DNA Limited Edition smartphone launched at GITEX features a Crystal Clear 5-inch IPS HD Screen, Phenomenal Octa Core Processor, 2GB Robust RAM, 16GB Inbuilt Memory upgradeable to 32GB, 3G Dual Sim, Dual Camera 13MP / 5MP Selfy Camera, Android Kit Kat, FOTA Upgradeable.  It comes with handcrafted leather with Laser Finishing and an attractive Race Red Special Leather Cover and Screen Protectors.

VSUN has within a short period of time grabbed a significant market share by giving the consumers high quality products with the latest features at attractive and affordable prices. 

The 'Smartphone Brand with Fastest Growing Retail Reach' award recognized VSUN as a rapidly emerging Brand that has launched multiple models of smartphones specifically targeting the Middle East, Africa and CIS markets and has set in motion aggressive expansion strategies across markets, including Egypt, Saudi Arabia, Nigeria, Russia & lately Turkey.

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About VSUN Smart Phones
VSUN is a company that designs, produces and sells mobile phones. With a history going back to over 10 years, it takes care of the whole life-cycle of a mobile phone for its customers, including design of PCBA, design of housing, software development, testing, assembly, logistics and after sales service. Vsun has its own team of hardware and software engineers. Testing of the products is done in-house using testing equipment from countries like Japan, Taiwan and Germany. SMT and production of phones is done in its own large factories, which are also being used by world renowned brands. Its phones are sold to big local brands in South-East Asia, South America, Russia and Africa. The company sells Vsun-branded phones globally, through its regional office in Business Bay, Dubai. VSUN is an IS09001: 2000 certified company, with a license of Mediatek.

Issued on behalf of Vsun GCC & Africa,
PR Contact: Anthony D'Silva, Communicate Gulf, P.O. Box 50411, Dubai, UAE. Phone 050 4571624

© Press Release 2015