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22 October, 2014

TOM TAILOR opens its third store in the UAE

Dubai: October 22, 2014TOM TAILOR, one of Germany's leading fashion labels, has opened its third outlet in the UAE. The spacious new store is located in Ibn Battuta Mall, Dubai. TOM TAILOR offers a wide range of fashionable casual apparel and vivacious urban styles for men and women.

TOM TAILOR opens its third store in the UAE
The leading fashion brand for men and women takes its contemporary urban wear to the Ibn Battuta Mall, Dubai
Dubai: October 22, 2014

TOM TAILOR, one of Germany's leading fashion labels, has opened its third outlet in the UAE. The spacious new store is located in Ibn Battuta Mall, Dubai. TOM TAILOR offers a wide range of fashionable casual apparel and vivacious urban styles for men and women.

TOM TAILOR is represented in the region by Al Khaja Group, a leading UAE-based business conglomerate that owns and operates an array of high-end business interests.

All TOM TAILOR collections represent an exciting mix from three collection worlds - URBAN.FASHION.GEAR. - that can be used to create a variety of looks. With the largest collection, Authentic Urban Wear (URBAN) stands for a confident, modern style. This style is defined by looks that are casual, sporty, natural and authentic - close to the heart of the TOM TAILOR brand. Contemporary Urban Style (FASHION) means high fashion with a clear, unambiguous message. The looks are self-confident, trendy, elegant, and stylish with a contemporary modern feel and less color, but made from exceptional quality, select fabrics. American College Sports (GEAR) delivers mostly casual clothes with sporty design elements. This style is defined by its sportiness as well as refined washes and details in American college style - it is fresh and colorful, relaxed and comfortable - the embodiment of the campus look.  

The fashion lines at TOM TAILOR, which enjoy high international popularity, are ever evolving to define new trends in high-street fashions, with new collections introduced monthly and with the never out of stock (NOS) program.

The vibrant store launch at Ibn Battuta Mall feted by, UAE's fashionistas and senior officials of the Al Khaja Group. Mr. Abdul Rahim Al Khaja, Chairman of Al Khaja Group formally inaugurated the store. Commenting on the launch of the new TOM TAILOR store, Mr. Abdul Rahim Al Khaja, Chairman of Al Khaja Group said: "We are pleased to open our third store at the Ibn Battuta Mall which is a popular shopping destination among serious fashionistas. TOM TAILOR is a highly stylish brand that is an ideal fit for the UAE audience."

Ulrich Hess, Director of Wholesale International at TOM TAILOR said: "The UAE is one of the most attractive and prospering retail environments globally, and we believe the market here being a great opportunity for TOM TAILOR with our wide range of lines. The brand has been a great success here from the start as in the MEA region generally and we are excited to widen the reach of our fashion lines to the sophisticated UAE audience. We will open further stores in the months to come with our local partners in UAE and in MEA region."

TOM TAILOR currently has stores in The Dubai Mall, Dubai and World Trade Centre, Abu Dhabi. The TOM TAILOR store at Ibn Battuta Mall is the newest addition to provide modern styles for the fashion-conscious men and women in the UAE. The TOM TAILOR store is conveniently located in India Court (near the cinema) at Ibn Battuta Mall.

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About TOM TAILOR GROUP
The TOM TAILOR GROUP is an international fashion and lifestyle company offering fashionable casual wear and accessories in the medium price range under the brands TOM TAILOR, TOM TAILOR Denim, TOM TAILOR POLO TEAM, BONITA and BONITA men. Since August 2014, TOM TAILOR has presented a new brand image to the market. By sharpening its core brand, TOM TAILOR is positioning itself as a new urban player, backed by a redefined brand claim, "Life is a game, play it, be confident, dress in style". The TOM TAILOR collections are aimed at customers aged between 0 and 40 and are marketed in more than 35 countries via its wholesale and retail segments. BONITA, one of Germany's leading fashion brand producers and retailers, has been part of the TOM TAILOR GROUP since August 2012. BONITA sells women's and men's wear collections for the over-40 age group.

Further information is also available at www.tom-tailor-group.com and www.bonita.eu

About Al Khaja Group:
Al Khaja Group is a leading business house in the UAE that owns and operates an array of high-end business activities including fine dining restaurants, premium coffee outlets, fast food lounges, ice cream parlors and several globally renowned fashion and accessories brands. Established in 1986, Al Khaja Group has gone from strength-to-strength, from its humble beginning, to emerging as an independent master developer and on-going operator of complete hospitality packages in the UAE's fiercely competitive market.

Al Khaja Group's expertise and services include Franchise operations, F&B and Retail management operations, Accounting and Financial reporting, Project interiors/ fit-out, Property development, Sales and marketing, and IT consultation services.

For further information, please contact:
Nasreen Sayed
Watermelon Communications
Tel: 00971 4 2833655
Email: nasreen@watermelonme.com

© Press Release 2014