Six beach properties and one marina will benefit from the international recognition.
Abu Dhabi, October 9th
, 2013 - Tourism Development & Investment Company (TDIC
), master developer of major tourism, cultural and residential destinations in Abu Dhabi, has received the Blue Flag for three of its developments: Saadiyat Beach on Saadiyat island, Sir Bani Yas of Desert Islands and Al Bateen Wharf in Abu Dhabi. The Blue Flag is a prestigious recognition which is awarded to beaches and marinas that follow strict criteria regarding water quality, environmental management, safety, site facilities and environmental education.
Seven leisure and tourism properties will benefit from the Blue Flag today, including Saadiyat Public Beach, Monte-Carlo Beach Club, Saadiyat, St. Regis Saadiyat Island Resort & Spa, Park Hyatt Abu Dhabi developed by ADNH, Desert Islands Resort & Spa by Anantara, Al Yamm Villa Resort on Sir Bani Yas Island and Al Bateen Wharf.
"We are so proud to announce that we will be raising the Blue Flag across our properties. It is an international recognition that goes on to show the efforts we've been making to maintain our beaches and marinas up to the highest standards. It is also an international accreditation that we believe will make our properties even more appealing especially since it is a label that is recognized by the environmentally conscious tourists and visitors around the world," said Dr. Nathalie Staelens, Head of Environmental Services at TDIC.
TDIC will be working closely with its operators to make sure that the beaches continue to be managed and maintained up to the best standards such as maintaining water quality, publishing the water quality results on a board that can be seen by visitors, providing a number of recycling bins on site and arranging for educational activities. The Blue Flag requires its grantees to arrange for at least five activities on environmental education throughout the year. "It is a responsibility which we will share with our operators who play an instrumental part in taking care of the beaches and preserving its natural resources," Staelens added.
Saadiyat Beach is today one of the most-sought-after international tourist destinations, with its world-class leisure attractions, surrounding natural beauty and sensitivity to the prevalent ecosystems. Earlier this year, TDIC opened the first public beach on the island, the Saadiyat Public Beach, managed by the specialized operator BAKE, which has attracted over 50,000 visitors to date. Similarly, Sir Bani Yas, a nature-based tourism destination and one of the largest natural islands in the United Arab Emirates, has become today an attractive holiday retreat for residents and visitors, who are looking to explore nature and wildlife in a spectacular and relaxing setting.
About Tourism Development & Investment Company (TDIC)
Tourism Development & Investment Company (TDIC), established in 2006 and fully owned by Abu Dhabi Tourism & Culture Authority, is a master developer of major tourism, cultural and residential destinations in Abu Dhabi.
These include Saadiyat, a natural island ten minutes drive from downtown Abu Dhabi featuring luxury resorts, championship beachfront golf courses, sophisticated residential communities, retail destinations and cultural institutions - designed by world-renowned Pritzker Prize-winning architects - such as Zayed National Museum, Louvre Abu Dhabi and Guggenheim Abu Dhabi. TDIC is also developing Desert Islands, a heritage-based tourism destination composed of eight islands - Sir Bani Yas Island, the historical Dalma Island and the previously unexplored Discovery Islands.
TDIC has built a strong reputation among international industry players for its compelling value proposition, transparency of business approach and ability to deliver. The company has been awarded high investment grade ratings of A1, AA, and AA by three top credit rating agencies, Moody's, Standard & Poor's and Fitch Ratings, respectively. These ratings reflect TDIC's strong financial position and support the company's credit worthiness to investors, lenders and other market participants.
By creating investment partnerships and joint ventures, TDIC's developments are helping to support the Emirate's evolution into a world-class destination for tourists, businesses and residents. TDIC offers significant employment and vocational training opportunities for Emiratis keen to enhance their careers and professional qualifications.
For further information, please visit www.tdic.ae
Farah Al Bakoush
PHONE +971 2 406 1872
© Press Release 2013