16 September, 2014

Makook Smart Living enters strategic partnership with Prodea Systems

Makook Smart Living enters strategic partnership with Prodea Systems

• Agreement will see Dubai Internet City-based company introduce a rich suite of content and connected life services to households across the MENA region

• Makook leverages the Internet of Things and drives the seamless connectivity of devices to valuable content and applications

16 September 2014
Makook Smart Living, a Dubai Internet City-based telecommunications, media and technology company, announced today its strategic partnership with Prodea Systems,a US-based technology innovator that has developed the first-of-its-kind technical platform to power a seamless connected life for consumers.

The agreement will enable Makook Smart Living to introduce an exciting new service,based on Prodea Systems' powerful Residential Operating System (ROS®). ROS is a managed service delivery platform that enables connectivity and services between people, data, and devices in a fashion never before available. Through ROS, service providers around the globe are able to broaden their offerings by delivering enhanced services to homes and businesses.

The service in the UAE and wider MENA region will be known as Makook, and will deliver an integration of online media content such as blockbuster movies, combined with networking and remote control solutions such as energy efficiency, home automation, and personal media libraries.

The Makook service will simplify and automate connectivity between people, their homes and their communities, personalising the way individuals experience entertainment, access their personal media content, and remotely control and access their living environments.

Makook Smart Living has negotiated an exclusive agreement to develop and deploy the ROS platform and services in 19 markets across the MENA region, and the company is currently engaged in a number of active discussions with the view to securing country and channel partnerships in the GCC.

Speaking at the agreement announcement in Dubai, Nasri Tehini, CEO of Makook Smart Living said, "The Internet of Things is truly upon us and I am thrilled to be able to announce this landmark agreement with Prodea Systems, which makes so many technological ambitions an affordable reality." Tehini continued, "People have for a long time wanted a simplification to the management of their complex platforms and devices, and a more relevant and enjoyable experience in a very crowded technology environment. We are now able to deliver on the promise of making aspects of people's lives smarter and more seamlessly integrated."

To start, Makook is going to focus on entertainment, automation, security, and networked personal data storage, but has plans to introduce state-of-the-art applications such as energy efficiency, e-Education and e-Health.

Makook Smart Living intends to commercialise the Makook service in the UAE in the fourth quarter of 2014, before looking to penetrate further markets within the region thereafter. The service in the UAE will be offered directly to consumers online and later in sales kiosks. This will essentially serve as an example of a self-standing and fully-featured Makook offering that can be replicated, all or in part, in any other MENA market.

The CEO of Prodea Systems, Anousheh Ansari, travelled to Dubai from the company's base in Richardson, Texas to participate in the agreement announcement and commented, "Prodea Systems has been working on the ROS platform since 2006,and has invested more than 1.5 million coding hours and over US$100 million in its development." Ansari continued, "We are very excited to be working with Makook Smart Living in this vibrant geographic region, and anticipate a positive response to the Makook service when it is made available later this year."

Makook Smart Living and Prodea Systems participated in the Smart Living City conference and exhibition held at the Jumeirah Emirates Towers in Dubai on September 15-16, where they detailed the operation of the cutting edge Makook unified content platform, as well as its capabilities.


About Makook Smart Living FZ LLC
Makook Smart Living aims to enhance people's lives by simplifying and automating connectivity between them, their homes and their communities. The company is a specialist service provider that designs and delivers an integration of online media content such as blockbuster movies, combined with networking and remote control solutions such as home automation and personal media libraries.

Based on a unique technology platform developed by US innovator Prodea Systems, our service offering can personalise the way people experience entertainment, access their personal media content, and remotely control and access their living environments. Tomorrow's world, today.

In the near future, Makook Smart Living will also enable people to easily interact with third-party providers (like doctors, scholastic institutions, and government agencies) via a seamless, secure, and intuitive interface across any number of devices (mobile handsets, tablets, televisions, or PCs).

Makook Smart Living is a Dubai Internet City-based company focused on serving the UAE and MENA region.

For more information about the company or our service contact us at or visit

About Prodea Systems
Prodea is the first company that delivered on the promise of the connected home while finally making a seamless connected life possible for everyone. The Prodea Residential Operating System (ROS®) is a unified platform of the Internet of Things that enables diverse Service Providers worldwide to rapidly and cost-effectively deliver autonomous, agnostic and easy to use connectivity and services between people, data and devices.

Headquartered in Richardson, Texas, Prodea maintains additional offices in New York; Los Angeles; Mumbai; London; Dubai, United Arab Emirates; and Johannesburg.

For more information about Prodea Systems, please visit:

© Press Release 2014