25 November, 2014

His Excellency Abdul Rahman Saif Al Ghurair opens Vision-X 2014

Accompanied by Abdulrahman Obaid, Senior Vice President, Protocol & Facilities Management at Dubai World Trade Centre (DWTC), Al Ghurairtoured the venue's Sheikh Saeed Halls wheremore than 250 exhibitors

His Excellency Abdul Rahman Saif Al Ghurair opens Vision-X 2014
25 November 2014
Middle East's Largest Optical Trade Show Hostsmore than250 Exhibitors
Dubai - His Excellency Abdul Rahman Saif Al Ghurair, Chairman of Dubai Chamber of Commerce & Industry,officially opened Vision-X 2014, the Middle East's largest optical tradeshow, today.

Accompanied by Abdulrahman Obaid, Senior Vice President, Protocol & Facilities Management at Dubai World Trade Centre (DWTC), Al Ghurairtoured the venue's Sheikh Saeed Halls wheremore than 250 exhibitors from 26 countries are showcasing the latest optical eyewear and eye-care industrytechnologies, styles and findingsacross a significantly-expanded exhibitionarea.

Taking place until 27 November, the three-day exhibition brings together hundreds of respected optometry professionals for a series of accredited educational seminars, luxury eyewear brand showcases and demonstrations of the latest eye-care technology to hit the region.

"This exhibition is the most anticipated event in the regionaloptical industry; it is a comprehensive platformfor optometry professionals and optical business leaders visitors to network, attend educational session andexperience the latesttechnologies in the eyewear and eye-care industries," said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, the show organiser.

To mark the event's crystal anniversary, Vision-X 2014 boasts a series of new features such as fashion shows and a specialist showcase area for new technologies including innovative 3D screensfor displayingbrands in advertising and retail environments. Elsewhere, the Future in Focus feature, another show first,allows healthcare professionals to meet international business leaders and global experts in one-to-one sessions where they can discuss various management practice issues, experience the revolutionary Google Glass product and learn how to leverage social media to drive revenue generation across their businesses.

For the first time in the Middle East,GfK, the show's Retail Intelligence Partner, is utilising Vision-X to reveal new insights into the regional optical industry and share key data obtained from the GfK Optician Census study. The tailored analysis will enable Vision-X participants to assess the dynamics of the regional landscape in which they operate.

As the unified platform for the optical sector's fashion and medical spheres, Vision-X 2014 features two distinct zones:Optistyle, a dedicated arena for retail opticians and optometrists, and Opticare, a platform covering the entire spectrum of technical eye-care products and services, whereeye-care providers, medical practitioners and technology suppliers will discuss and display the latest services, equipment and machinery on the show floor.


For the first time in its history, Vision-X is also offering regional opticians and optometrists fully-accredited education sessions to update their professional skills. Providing the essential professional development required by the optical healthcare industry, the Continuing Medical Education (CME) accredited programme is one of the most anticipated features of this year'sOpticareConference, sponsored by Essilor, as it offers 9.75 accreditation points.

Dr. YazanGammoh, Managing Director of the optical and ophthalmic division at Arab East Medical and a speaker at the Opticare conference, said: "By combining the industry's trifecta of style, education and health, this year's Vision-X is shaping up to be the most important industry show in the MENA region."

Running alongside the event is the new Vision-X VP Awards, launched in partnership with VisionPlus Arabia Magazine, which will come to an exciting conclusion at an exclusive ceremony on 25 November.  The awards are the only optical industry celebration of excellence in the Middle East and have attracted more than 120 entries from around the world.Consisting of 15 award categories, entries have been evaluated by a panel of leading regional retailers and industry professionals.

The popular Hosted Buyer Programme also returns, providing top-level buyers with a cache of opportunities to meet leading international and regional manufacturers, suppliers and distributors showcasing their latest trends in fashion eyewear and medical eye-care products, as well as attend Business Breakfast and networking meetings with leading speakers at the Future in Focus zone.

Vision-X 2014 is supported by Headline Sponsor Vision & Fashion; Nikon &Kefan; Egma, GKB Hi-Tech and Medicals international. Held in DWTC's Sheikh Saeed Halls from November 25-27, Vision-X Dubai is strictly a trade-only event, open daily from 10am to 6pm on November 25 and 26 and 10am to 5pm on November 27. More information is available at the event's new website:


About Vision-X
Vision-X is the only optical and eyecare business event in the Middle East and North Africa region, bringing buyers and sellers together each year to source new products and suppliers, and catch up with the latest trends, customers, contacts and industry information. The show takes place at Dubai World Trade Centre November 25 - 27, 2014.

About Dubai World Trade Centre (DWTC)
As the organiser of Vision-X Dubai, Dubai World Trade Centre offers more than 32 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.

For more information, please contact:
Sarah Brook / Lindsay Johnston
Total Communications
Tel: +971 (0) 4 428 1502
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© Press Release 2014